Trusted by leading brands to turn comments into value

Arwen's all-in-one AI-powered dashboard delivers 4-5x ROI by actively managing every social comment, across paid and owned organic. 

 
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Trusted by the world's most innovative businesses

 

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Trusted by the world's most innovative businesses

 

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Trusted by the world's most innovative businesses

 

Hides unwanted comments

Automatically removes unwanted comments that damage organic and ad performance - abuse, hate, spam

Surfaces wanted comments

Automatically surfaces the comments that matter in the seconds they matter, to drive engagement, CX and sales - celebrations, buyer intent, complaints

Suggests on-brand replies

Gives you factually-accurate, on-brand replies, so users get a reply in the time they expect, without burning out or growing your team

Recommends what to do next

Tells you what people are saying and recommends actions for how to respond - new creative, safeguarding, risk mitigations

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90% time saving

Sub-30-sec comment responses

19% CAC reduction 

330% ROI

 
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Unlock social media's full potential

Revolutionary engagement, moderation and intelligence tools, all in one place. Tailored to your brand guidelines, adapting in real time.

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Remove the toxic. Tackle the negative. Amplify the positive.

Fully personalized AI

Totally transparent

Constantly learning

"Arwen looks after all the unwanted content and helps us focus on fostering positive engagement with our audience."

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DIRECTOR OF MARKETING, NORTHAMPTON SAINTS Tim Percival
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CASE STUDY

Hinge

While dating apps can sometimes become toxic, Hinge's challenge wasn't with its users but with the toxic comments flooding their creator ads on social media.

Determined to safeguard creators from toxicity, Hinge decided to make the first move and partner with Arwen.

READ THE CASE STUDY

Repond to valuable comments with Engage

Don't let the size of your comment mountain stop you. Engage automatically surfaces the conversations that matter, and recommends on-brand, factually accurate replies to send in seconds.

 
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Repond to valuable comments with Engage

Don't let the size of your comment mountain stop you. Engage automatically surfaces the conversations that matter, and recommends on-brand, factually accurate replies to send in seconds.

 
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Remove damaging comments with Moderate

Stop trying to manually keep up with spam and toxic comments with out-dated keyword lists. Moderate's filters automatically detects and removes your unwanted comment 24/7, across both paid and organic.

 
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Get real time comment trends with Insight

Escape the slow turnaround time of analysing and reviewing endless social listening reports. Insight accelerates your team by spotting trends relevant to you and making tailored organic and ad campaign recommendations. 

 
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Remove damaging comments with Moderate

Stop trying to manually keep up with spam and toxic comments with out-dated keyword lists. Moderate's filters automatically detects and removes your unwanted comment 24/7, across both paid and organic. 

 
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Turbocharge your performance with Engage

Automatically find the conversations that matter. React and reply in real time regardless of team size.

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Get real time comment trends with Insight

Escape the slow turnaround time of analysing and reviewing endless social listening reports. Insight accelerates your team by spotting trends relevant to you and making tailored organic and ad campaign recommendations. 

 
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A multi-pronged approach customized to your needs

Cover all your moderation needs with a tailored combination of AI moderation, advanced keyword filtering, and manual moderation. All in-house, no 3rd party contracts. 

Protect your community and your ad spend

Arwen moderates across both paid and organic content.

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Organic Posts
Paid Ads 
Cross Platform Ads
Branded Partnership Ads

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Organic Posts
Spark Ads 
Non-Spark Ads

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Organic Posts
Promoted Videos

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Organic Posts

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Tailored moderation that fits your brand

  • AI that detects spam with 99% accuracy

  • Brand-specific toxicity moderation 

  • Emoji and GIF detection

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Improve your ad ROI

  • Reduce CAC by up to 19% by hiding comments on social ads

  • Identify customers in their buying journey 

  • Remove repeat offenders with a single click

Loved by our customers

Arwen Moderate is such a great product. It's just set and forget! You guys have changed the perception of Hinge on the internet.

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Snr Marketing Manager, Hinge Elke Luria

Arwen means that hateful and toxic comments never see the light of the day, which is really reassuring for me.

Louise Bruce-Tresnan
Digital Content Lead, Comic Relief Louise Bruce-Tresnan

I can't recommend Arwen more. Their service makes my social media a much better, healthier place to interact. I'm a big fan!

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Comedian and Actor Rosie Jones

Latest updates from Arwen

NEWS

Arwen Partners with ATP to Launch Safe Sport for 300 Tennis Players

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NEWS

Arwen Partners with DOSB to Protect German Olympic Athletes Online

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GUIDE

The Buyer's Guide to AI Auto-Moderation Services

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FAQ

Got questions? We've got answers.

How fast can I integrate with Arwen, and how fast do you hide comments?

On becoming an Arwen customer, our onboarding process takes less than an hour. Once we're integrated with your channels, we detect and hide comments in real time. Speed varies depending on platforms' capabilities, but most networks allow us to hide comments in under a minute, often even under a second. Our top priority is prompt and efficient moderation, so we can ensure a safe and respectful online environment for your community.

 
 

How much does it cost to integrate with Arwen?

Several factors determine the cost of integrating with Arwen, including your number of profiles, platforms, followers, and the extent of moderation required. To obtain a personalised quote tailored to your specific needs, we encourage you to book a demo with us.

 
 

Should I be concerned about giving you access to my accounts?

We prioritise the security and privacy of your accounts, and maintain stringent security measures to ensure this. We're a Cyber Essentials and ISO27001 certified provider, and utilise the industry-standard OAuth 2.0 protocol to grant you complete control over our access. You can revoke it anytime within the native network; you retain complete authority over your account at all times. We never get access to your password or request or store any sensitive data.

Will adding another tool mean more friction for my team?

Arwen seamlessly integrates into your current social stack and aims to run smoothly behind the scenes. Once your settings are configured, comments are automatically hidden, with options to manually change decisions if necessary. Most clients manage Arwen with little oversight, but our team is always available to provide support if needed.

What platforms does Arwen support for moderation?

Arwen supports a wide range of platforms for moderation, including Facebook, Instagram, Twitter (X), TikTok and YouTube.

Can Arwen moderate ad comments?

Yes, Arwen supports comment moderation on ads across various platforms. This includes:

  • Paid Ads on Meta platforms
  • Cross-Platform Ads on Meta platforms
  • Branded Partnership Ads on Meta platforms 
  • Spark and Non-Spark Ads with UGC on TikTok

Arwen ensures that all ad comments are monitored and managed to maintain a positive and engaging environment for your brand.

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