Your social comments are an asset, so don't leave them at risk. With Arwen you can manage, understand and act on every comment.
One platform. Built for social scale.
Turns live comments into clear, role-specific next actions, so teams know exactly what to do next. No more analysis paralysis.
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Surfaces buyer intent, questions and praise alongside suggested replies, so you can reply fast, on-brand, with impact.
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Automatically removes toxic and spam comments, so positive engagement can thrive, saving your team hours of manual work.
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Detects threats and emerging risks for investigation and mitigation, so issues are handled early, before they escalate.
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Whether you're driving paid performance or protecting brand reputation, Arwen delivers clarity at speed.
"Sentiment soup" becomes clear intel, so you focus on action not analysis.
Learn more ⟶Arwen Moderate is such a great product. It's just set and forget! You guys have changed the perception of Hinge on the internet.
Snr Marketing Manager, Hinge
Elke Luria
Arwen is great. It does exactly what we want it to do. It’s great at removing all the spam and keeping us compliant.
Head of PR and Content, Oanda
Dana Catterina
I’m really impressed with the content of the suggested replies of Arwen Engage. I only send and never use the edit button!
Community Manager, The Daily Wire
Julianne Robert
Fast set-up. Real-time action.
Real-time comment management: simple to set up, fast to act, accurate by design.
Connect once to your social platforms with no code, no disruption, and zero friction.
Every comment is analysed in real time for intent, sentiment, risk and meaning.
Spam, toxicity and threats are handled quietly, protecting trust and performance.
Never miss a single valuable conversation, without adding pressure or burnout.
Cuts through sentiment noise with role- and brand-specific "best next actions".
For every $1 spent, clients see $4 to $5 back through time saved, costs avoided, and revenue gained.
Arwen reduces comment handling from 60 seconds to a handful or even fraction of a second. Teams manage thousands of comments in hours, not days - without adding headcount.
Cleaner, healthier comment sections perform better and rank higher. Clients see double-digit lifts in likes, comments and views once spam and toxicity are removed, and comments are engaged with.
Clean social ad comment sections increase trust and engagement. Faster replies to buyer questions lift conversion rates. All of which delivers measurable CAC reductions and ROAS improvements.
Toxic comments directly damage paid performance by between $0.08 and $0.30. Removing them protects CTR, ROAS and brand trust. All without the damaging consequences of switching comments off.
Run high-performance social campaigns, across organic and paid, without exposing teams to burnout or harmful content, even during unexpected spikes and crises. Reassurance built in.
Suggested Replies let teams respond accurately and on-brand at social speed, across languages, without loss of quality. Human-in-the-loop keeps things safe and secure.
FAQ
Onboarding can be done in minutes. Once you've connected your social profiles, Arwen begins collecting, analysing and managing comments in real time. Speed-to-moderate varies depending on platforms' capabilities and global network speeds, but most comments are hidden in seconds. Our top priority is prompt and efficient comment moderation and management, to keep your online community safe and engaged.
Pricing depends on follower count, number of social profiles covered and number of social ads in market. A team member can confirm details after a quick call. To obtain a personalised quote tailored to your specific needs please contact us or book a demo.
Most teams see measurable impact within days, not months.
Time savings are immediate as manual moderation and triage drop away. Performance gains follow quickly as comment sections become cleaner, faster, and more trustworthy - especially on paid campaigns.
That’s why many Arwen customers see positive ROI in the first month and 4–5x within their first year.
Yes. Control is built in.
You can configure moderation boundaries, sensitivity levels, escalation rules, and brand tone. Different teams and profiles can have different settings, so paid ads, organic posts, and high-risk accounts don’t all get treated the same way.
Arwen adapts to how you want to operate, not the other way around.
Arwen automates the heavy lifting - not the responsibility.
Routine moderation, classification, and prioritisation happen automatically at speed. Higher-impact actions, sensitive cases, and strategic decisions remain under human control.
Think of Arwen as an always-on frontline that clears noise and surfaces what matters, so your team can focus on judgment, nuance, and outcomes.
For teams who are time-pressured or resource-constrained we offer a Community Management package. Get in touch to find out more.
Arwen analyses every comment in real time for intent, sentiment, risk, and context.
Based on that understanding, it decides whether a comment should be removed, surfaced for action, or answered with a suggested reply.
Those decisions are guided by your brand policies, your risk tolerance, and the role of the person using Arwen. Nothing is random, and nothing is driven by generic rules alone. Arwen is designed to act within clear guardrails.
Arwen supports a wide range of platforms, including Facebook, Instagram, Twitter (X), TikTok and YouTube. Reddit coming soon.
Social listening tools tell you what happened, usually after the fact. Native platform tools handle only the most basic moderation.
Arwen is different because it operates in real time and drives action. It doesn’t just analyse comments; it:
It’s not a reporting layer. It’s a smart action layer for your comments.
We prioritise the security and privacy of your accounts, and maintain stringent security measures to ensure this. We're a Cyber Essentials and ISO27001 certified provider, and utilise the industry-standard OAuth 2.0 protocol to grant you complete control over our access. You can revoke it anytime within the native network; you retain complete authority over your account at all times. We never get access to your password or request or store any sensitive data.
We've developed Arwen to sit seamlessly next to your current social stack. Once your settings are configured, and your policy configured, all your comments are automatically managed and moderated, with Support on hand when you need it. We can provide integrations with a number of social and CX tools. Get in touch to find out more.
Yes, Arwen can collect comments on a wide range of both paid ads and organic posts across social networks. This includes:
Get in touch to find out more about our specific Ad Comment solutions.
Arwen is designed to be transparent and correctable.
Every action is visible, auditable, and reversible. Teams can review decisions, adjust settings, and refine behaviour over time. As Arwen learns from your inputs, accuracy improves and edge cases reduce.
In practice, most customers see far fewer errors than with manual moderation, and dramatically less operational risk overall.
Arwen reduces low-value manual work. Teams get faster, calmer and more effective without adding complexity.
Arwen replaces all those long and hard-to-maintain keyword lists. It fits alongside your ad platforms, social tools, and workflows, handling the comment layer that those systems don’t.
See how Arwen helps teams protect performance, spot opportunity, and act in real time, without adding complexity.