COMMUNITY MANAGEMENT

AI-Powered Community Management — Built for Engagement 

Turn social comments into community growth — with AI replies that save you 94% of your time.

 
 
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Trusted by the world's most innovative businesses

 

Trusted by the world's most innovative businesses

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Turn comments into conversions  without burning out your team

Manually responding to comments is killing your team’s time and your engagement. Arwen uses AI to find what matters, reply in your voice, and help you scale conversations that drive growth.

 
 

Spot what drives engagement

Surface compliments, questions, complaints, and buyer intent in real time, even across paid ads. No more digging.

Reply instantly, your brand’s way

Arwen crafts accurate, on-brand replies — so your team never starts from a blank slate again.

Insights that actually matter

Instantly tag comments by emotion, topic, and trend. See what your audience cares about most — and act on it.

Turn comments into conversions  without burning out your team

Manually responding to comments is killing your team’s time and your engagement. Arwen uses AI to find what matters, reply in your voice, and help you scale conversations that drive growth.

 
 

Spot what drives engagement

Surface compliments, questions, complaints, and buyer intent in real time, even across paid ads. No more digging.

Reply instantly, your brand's way

Arwen crafts accurate, on-brand replies — so your team never starts from a blank slate again.

Insights that actually matter

Instantly tag comments by emotion, topic, and trend. See what your audience cares about most — and act on it.

Total comment coverage so you never miss a moment to engage

From TikToks to dark ads, Arwen monitors every comment across every platform — tagging what matters, removing what doesn’t, and replying in your brand voice.
 

Paid Ads

Never let buyer intent get lost in ad comments. Arwen works across boosted content and dark posts to help you protect ROAS and turn interest into action.

 
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Organic Posts

From viral threads to brand mentions buried in replies, Arwen covers it all. Spend less time wading through noise — and more time turning fans into loyalists.

 
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Cross-platform coverage

 
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Custom feeds

Paid Ads

Never let buyer intent get lost in ad comments. Arwen works across boosted content and dark posts to help you protect ROAS and turn interest into action.

 
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Organic Posts

From viral threads to brand mentions buried in replies, Arwen covers it all. Spend less time wading through noise — and more time turning fans into loyalists.

 
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Covered across socials

“The FIA are committed to taking action against abuse, harassment and hate speech. Arwen.ai is a key tool in our efforts.”

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PRESIDENT OF THE FIA Mohammed Ben Sulayem

“The FIA are committed to taking action against abuse, harassment and hate speech. Arwen.ai is a key tool in our efforts.”

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PRESIDENT OF THE FIA Mohammed Ben Sulayem

The fastest way to engage, reply, and grow your community

 Automatically surface key comments, respond in-brand, and boost engagement — without extra hours.
 
Spot what drives engagement

Spot what drives engagement

Automatically identify compliments, questions, feedback, and buyer intent across all your posts — without drowning in noise.

 
BOOK A FREE DEMO

Suggested replies that match your brand tone

Reply in seconds with accurate, human-sounding responses. You can review, edit, or approve in one click.

 
 
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Suggested replies that match your brand tone
Suggested replies that match your brand tone

Suggested replies that match your brand tone

Reply in seconds with accurate, human-sounding responses. You can review, edit, or approve in one click.

 
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Save time while growing engagement

Save time while growing engagement

Teams using Arwen reduce manual effort by 94% and see 21% more engagement — without hiring extra hands.

 
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Features

Your all-in-one way to clean comments in real-time, with completely customizable settings.

Offensive Language

Toxic comments

Automatically hide comments that are toxic or hateful before they become publicly visible.

 
 
Content

Customized Topics

Automatically moderate comments mentioning specific topics, set by you.

 
 
 
Images and GIFs

Image classification

Automatically locate and remove images with offensive content. 

 
 
 
 
Typos and misspellings

Advanced keyword moderation

Moderate mentions of specific words and related terms. Catches misspellings and algo-speak.

 
URLs

Remove all URLs in comments except your own

Remove comments redirecting customers to scam URLs and keep them engaged on your page instead.

 
Emojis

Offensive emojis

Automatically remove sexually explicit or targeted emojis from your comments.

Spam

Cryptobots and Pornbots

Moderate spam comments automatically, constantly evolving to keep up with changing spam trends.

 
Scams

Identify scammers

Safeguard your audience by automatically identifying and removing masqueraders and scammers.

 
Ban List

Automatically ban toxic users

Choose to automatically ban all users who comment a set amount of toxic or hateful comments.

 

Why top social teams trust Arwen to do the heavy lifting

 
 

The whole team is just so excited to have this protection in place. It makes us feel like we’ve raised the bar, made the creators feel safe, and moved from a reactive approach to a proactive one. Arwen solved a massive problem around our paid ads which we've had for years; I can't believe we've only just started working with you.

elkeluria
Hinge Marketing Manager

Arwen has helped us live up to our diversity and inclusion commitments by removing spam and toxicity from our social channels.

Bradley Lord - Strategic Communications Director at Mercedes
Mercedes AMG F1 Strategic Communications Director

Social is an important channel for civic debate and it was being damaged by spam and toxicity. Finding it and removing it was taking too much time. To have Arwen take care of it automatically is so reassuring and has created a much healthier online community.

Lyndia P
City of Calgary Marketing Manager
FAQ

Need clarification?

 

What does Arwen Engage actually do?

Arwen Engage uses AI to help you respond to social media comments at scale — across organic and paid posts. It identifies high-value comments (like questions, compliments, or buyer intent), and suggests accurate, on-brand replies your team can review, edit, or send instantly.

 

How is Arwen different from other social listening or CX tools?

Most tools focus on listening or moderation. Arwen Engage is built for action. It combines detection, conversation, and generative AI in one platform — so you can identify valuable comments and reply at speed. Plus, it’s purpose-built for social engagement, not just insights.

 

Can Arwen reply automatically on behalf of my brand?

Arwen generates reply suggestions that match your brand tone. Your team can choose to review, edit, or publish them directly. You stay in control, while Arwen does the heavy lifting.

 
 

How does Arwen know which comments are worth engaging with?

Arwen scans every comment in real time and tags it by emotion, topic, and intent. It automatically prioritizes the most valuable ones — like compliments, complaints, questions, or sales opportunities — so your team never misses a moment.

 
 

Is the AI trained to match our brand voice and tone?

Yes. Arwen’s replies are trained to match your brand’s language, tone, and style. Whether you're friendly, professional, cheeky, or formal — the AI adapts. You can fine-tune outputs with your brand guidelines and editing preferences.
 


Brands that lead the conversation
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Ready to scale your engagement and grow your community?

 
 
 

Fill out this form to get in touch with our team 

 
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