Boost Your Ad Campaign with Arwen's Advanced Comment Moderation & Engagement Tool

PAID SOCIAL PERFORMANCE

Turn paid comments into performance advantage

Paid performance isn’t decided by targeting and creative alone. It’s decided by what happens next, in the comments. Arwen helps paid teams see what audiences are really saying, act on it instantly and keep campaigns conversion-ready at scale.

BOOK A DEMO

hingelogoblack

AMGF1Logo

Monotone_HeinekenLogo

Monotone_OandaLogo

Ad performance is won or lost in the comments

Paid campaigns don’t fail on targeting alone. They succeed or struggle based on what happens in the comments.

Users ask questions, raise objections, share feedback and react to creative in real time. At the same time, spam, toxicity and misinformation quietly damage trust and conversion.

For most paid teams:

Comments are fragmented across platforms
Feedback arrives too late to act on
Valuable signals get buried under noise

Arwen turns comment sections into a real-time optimisation layer, not a blind spot.

ARWEN SIGNALS

Know what to change while campaigns are live

Arwen Signals turns live ad comments into clear, role-specific next actions. Instead of pulling reports or debating charts, paid teams see:

What’s resonating
Where confusion or objections are emerging
Which messages are building momentum
What needs changing now

Signals doesn't just surface insight, it recommends what to do next. It's the difference between analysing performance after the fact and optimising campaigns while it still matters.

LEARN MORE

ARWEN SIGNALS

Know what to change while campaigns are live

Arwen Signals turns live ad comments into clear, role-specific next actions. Instead of pulling reports or debating charts, paid teams see:

What’s resonating
Where confusion or objections are emerging
Which messages are building momentum
What needs changing now

Signals doesn't just surface insight, it recommends what to do next. It's the difference between analysing performance after the fact and optimising campaigns while it still matters.

LEARN MORE

ARWEN ENGAGE

Respond fast, stay on-brand

When the right comments surface, Arwen Engage helps teams act immediately.

High-value questions and objections are prioritised
Suggested replies match your tone and policies
Teams respond in seconds, not hours

Engage ensures valuable conversations don’t get missed and don’t slow teams down.

LEARN MORE

ARWEN MODERATE

Keep ad environments clean and conversion-ready

Arwen Moderate automatically removes spam, abuse, and unwanted content from paid ads in real time. This protects:

Brand trust
User confidence
Campaign performance

Without manual queues or constant monitoring.

LEARN MORE

ARWEN MODERATE

Keep ad environments clean and conversion-ready

Arwen Moderate automatically removes spam, abuse, and unwanted content from paid ads in real time. This protects:

Brand trust
User confidence
Campaign performance

Without manual queues or constant monitoring.

LEARN MORE

Noise and risk are removed

Spam, toxicity, and harmful content never dominate your ads.

Genuine feedback stays visible

Questions, praise and objections surface clearly with suggested replies.

Teams act on real signals

Campaign decisions are guided by live audience response, not lagging reports.

Creative and targeting improve faster

Insights feed directly into smarter tests and iterations.

1. Connect your ad accounts

Connect Arwen to your paid social accounts across networks. No code, no disruption and no changes to how campaigns are run.

2. Define performance signals and risk thresholds

We configure what matters for your team—objections, questions, sentiment shifts, brand risk, and conversion blockers—based on your goals and standards.

This ensures Arwen knows what to surface, what to remove, and what to escalate.

3. Arwen understands campaign conversations in real time

Every ad comment is analysed as it’s posted, building live context around audience reaction, creative performance and friction points.

Noise and risk are handled automatically, while valuable signals are highlighted.

4. Teams act with clarity and confidence

Paid teams see clear signals and recommendations tied to performance, so they can respond, adjust creative, and protect ROAS.

“The whole team is just so excited to have this protection in place. It makes us feel like we’ve raised the bar, made the creators feel safe, and moved from a reactive approach to a proactive one. Arwen solved a massive problem around our paid ads which we've had for years; I can't believe we've only just started working with you."

“The whole team is just so excited to have this protection in place. It makes us feel like we’ve raised the bar, made the creators feel safe, and moved from a reactive approach to a proactive one. Arwen solved a massive problem around our paid ads which we've had for years; I can't believe we've only just started working with you."

Arwen is an all-in-one dashboard that allows you to maximize your profit and protect your brand on social media. We offer highly customizable AI-powered comment moderation, tailored to your specific needs, and market-leading tools for improving audience engagement.

Arwen covers Facebook, Instagram, TikTok, Youtube and X (Twitter).

Arwen covers almost all ad types across platforms. There are options available for collaborative posts, as well as one-post opt-ins for safeguarding influencer talent.

No. Hidden comments still count as engagement on major platforms, so hiding them does not inherently reduce engagement metrics. In fact, selectively hiding spam, abuse, or harmful comments often improves performance by removing friction for potential customers. The key is moderation with intent: hide what’s harmful, keep the engagement signal, and respond visibly where it adds value.

Yes. Arwen is designed for high-volume, live paid environments where speed and control both matter.

Yes. Teams can start with one capability and expand, but the greatest value comes when Signals, Engage, Moderate, and Protect work together.

On becoming an Arwen customer, our onboarding process takes less than an hour. Once we're integrated with your channels, we detect and hide comments in real-time. The speed varies depending on the platform, but most networks allow us to hide comments in under a minute, often even under a second. Our top priority is prompt and efficient moderation, so we can ensure a safe and respectful online environment for your community.