Onboarding can be done in minutes. Once you've connected your social profiles, Arwen begins collecting, analysing and managing comments in real time. Speed-to-moderate varies depending on platforms' capabilities and global network speeds, but most comments are hidden in seconds. Our top priority is prompt and efficient comment moderation and management, to keep your online community safe and engaged.

Pricing depends on follower count, number of social profiles covered and number of social ads in market. A team member can confirm details after a quick call. To obtain a personalised quote tailored to your specific needs please contact us or book a demo.

Most teams see measurable impact within days, not months.

Time savings are immediate as manual moderation and triage drop away. Performance gains follow quickly as comment sections become cleaner, faster, and more trustworthy - especially on paid campaigns.

That’s why many Arwen customers see positive ROI in the first month and 4–5x within their first year.

Yes. Control is built in.

You can configure moderation boundaries, sensitivity levels, escalation rules, and brand tone. Different teams and profiles can have different settings, so paid ads, organic posts, and high-risk accounts don’t all get treated the same way.

Arwen adapts to how you want to operate, not the other way around.

Arwen automates the heavy lifting - not the responsibility.

Routine moderation, classification, and prioritisation happen automatically at speed. Higher-impact actions, sensitive cases, and strategic decisions remain under human control.

Think of Arwen as an always-on frontline that clears noise and surfaces what matters, so your team can focus on judgment, nuance, and outcomes.

For teams who are time-pressured or resource-constrained we offer a Community Management package. Get in touch to find out more.

Arwen analyses every comment in real time for intent, sentiment, risk, and context.
Based on that understanding, it decides whether a comment should be removed, surfaced for action, or answered with a suggested reply.

Those decisions are guided by your brand policies, your risk tolerance, and the role of the person using Arwen. Nothing is random, and nothing is driven by generic rules alone. Arwen is designed to act within clear guardrails.

Arwen supports a wide range of platforms, including Facebook, Instagram, Twitter (X), TikTok and YouTube. Reddit coming soon.

Social listening tools tell you what happened, usually after the fact. Native platform tools handle only the most basic moderation.

Arwen is different because it operates in real time and drives action. It doesn’t just analyse comments; it:

• Removes comments that damage value

• Surfaces comments that deserve attention

• Recommends what to do next, by role

It’s not a reporting layer. It’s a smart action layer for your comments.

We prioritise the security and privacy of your accounts, and maintain stringent security measures to ensure this. We're a Cyber Essentials and ISO27001 certified provider, and utilise the industry-standard OAuth 2.0 protocol to grant you complete control over our access. You can revoke it anytime within the native network; you retain complete authority over your account at all times. We never get access to your password or request or store any sensitive data.

Yes, Arwen can collect comments on a wide range of both paid ads and organic posts across social networks. This includes:

• Paid Ads on Meta platforms
• Cross-Platform Ads on Meta platforms
• Branded Partnership Ads on Meta platforms 
• Spark and Non-Spark Ads with UGC on TikTok

Get in touch to find out more about our specific Ad Comment solutions.

Arwen is designed to be transparent and correctable.

Every action is visible, auditable, and reversible. Teams can review decisions, adjust settings, and refine behaviour over time. As Arwen learns from your inputs, accuracy improves and edge cases reduce.

In practice, most customers see far fewer errors than with manual moderation, and dramatically less operational risk overall.

Arwen reduces low-value manual work. Teams get faster, calmer and more effective without adding complexity.

Arwen replaces all those long and hard-to-maintain keyword lists. It fits alongside your ad platforms, social tools, and workflows, handling the comment layer that those systems don’t.