Traditional listening tools focus on collecting and visualising data, then leave interpretation and action to analysts. Arwen goes further: it analyses every comment through your organisation's context and actively recommends what to do next. Instead of dashboards and manual tagging, you get live signals, explanations, and suggested actions, without waiting for reports.

Yes, because Arwen is trained on your strategy, priorities and definitions of success. Arwen doesn’t offer generic insights; it interprets conversations through your lens and shows the reasoning behind each recommendation. You stay in control, but the heavy analysis work is removed. 

Ask Arwen lets you query live social conversation in plain language. You can ask questions like “What’s driving negative sentiment this week?” or “What should we do about this spike?” and get immediate, evidence-backed answers based on the most up-to-date data. 

No, it makes your team faster and more impactful. Arwen reduces time spent on tagging, monitoring and deck-building, so insight teams can focus on interpretation, storytelling and influence. Many teams run Arwen alongside existing tools initially, then reduce reliance on manual workflows over time.

Immediately. Arwen works in real time, not reporting cycles. As patterns emerge, such as shifts in sentiment, recurring issues, or early warning signs, they’re surfaced automatically with context and recommended next steps, so action happens while it still matters.

Setup is fast and structured. You connect your social profiles, then your Arwen Onboarding Manager works with you to define what matters to your business - strategy documents, priority topics, risks, audiences, and decision thresholds. All are handled confidentially. Arwen is then configured to understand your context, so insights and recommendations reflect how your organisation thinks. Most teams are seeing live, actionable signals within days, not weeks, without disrupting existing tools or workflows.