RISK & REPUTATION

Spot reputational risk before it escalates

Arwen detects emerging threats, shifting narratives and coordinated harm across social, so teams act with evidence, in real time.

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Reputation risk escalates in your comment section

Reputational crises rarely start with headlines. They start in comment sections where sentiment shifts, narratives form and harmful behaviour gathers momentum in public.

Audiences react in real time. Misinformation spreads quickly. Coordinated abuse, pile-ons and hostile narratives often emerge long before traditional monitoring tools flag an issue.

For most reputation teams, early warning signs are fragmented across platforms, escalation depends on manual monitoring and judgment and action often comes after attention has already spiked.

ARWEN SIGNALS

See reputational risk forming before it becomes visible

Signals turns thousands of social comments into early warning indicators for reputational risk. It continuously analyses conversation patterns, tone shifts and emerging narratives, highlighting what’s changing and why it matters.

Teams don’t rely on lagging reports or gut instinct, instead they see risk forming early and can intervene before issues escalate.

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ARWEN SIGNALS

See reputational risk forming before it becomes visible

Signals turns thousands of social comments into early warning indicators for reputational risk. It continuously analyses conversation patterns, tone shifts and emerging narratives, highlighting what’s changing and why it matters.

Teams don’t rely on lagging reports or gut instinct, instead they see risk forming early and can intervene before issues escalate.

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ARWEN PROTECT

Investigate and escalate serious threats with confidence

When a risk or threat becomes credible, Protect supports investigation and escalation with evidence. It combines real-time detection with OSINT-backed context to help teams understand intent, actors and severity.

Instead of reacting under pressure, teams can make defensible decisions and mitigate serious cases with clarity and confidence.

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ARWEN MODERATE

Moderate toxic risk at scale

Moderate helps you tackle the most toxic risk incidents in real time, auto-moderating abuse, spam and violations automatically. This helps you manage the noise and limit exposure consistently without overwhelming teams.

The result is safer comment sections, lower operational load and fewer issues escalating unnecessarily.

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ARWEN MODERATE

Moderate toxic risk at scale

Moderate helps you tackle the most toxic risk incidents in real time, auto-moderating abuse, spam and violations automatically. This helps you manage the noise and limit exposure consistently without overwhelming teams.

The result is safer comment sections, lower operational load and fewer issues escalating unnecessarily.

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ARWEN ENGAGE

Respond quickly when reputation is on the line

Engage helps teams respond with confidence during crisis comments, with speed and consistency. It surfaces the comments that matter most and suggests accurate, brand-aligned suggested replies.

Teams stay responsive during sensitive moments without losing control of tone, accuracy or accountability.

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"Arwen has been valuable in helping us maintain a positive and respectful online community. Its advanced moderation enables us to identify and eliminate harmful comments while simultaneously guaranteeing that genuine customer feedback and inquiries are acknowledged. Arwen's insights have provided us with a broader understanding of our customers' concerns, enabling us to respond more effectively and improve our service."

Risk surfaced before it escalates

Signals identifies recurring behaviours, narrative shifts and early warning signs across conversations, helping teams prioritise attention and intervene while issues are still manageable.

Decisive escalation

When risk becomes credible, Arwen brings together context, history and real time insight so teams are notified and can act quickly, justifying decisions and coordinating response with confidence.

Crisis handling

When risks escalate into real issue, Arwen helps teams move fast without losing control. Define central crisis handling policies and deploy them across all social platforms, so Arwen can help teams respond calmly, decisively and defensibly under pressure.

Clear oversight and accountability

Every action, rule and escalation is visible and auditable, giving leaders a defensible record of decisions and confidence under internal review, regulatory scrutiny, or public pressure.

1. Connect your social profiles

Connect your paid and organic social channels once. Arwen starts monitoring immediately, without changing how teams work or adding operational friction.

2. Define your risk detection policy and protocols

You set the rules: what counts as risk, how it’s classified and when it escalates. Arwen configures detection, thresholds and workflows to match your policy and governance standards.

3. Arwen continually scans in real time

Every comment is analysed as it appears for intent, sentiment, policy relevance, and risk indicators creating a live view of your exposure across platforms.

4. Emerging risks are surfaced early

Shifts in behaviour, language and coordinated activity are highlighted before they escalate, giving teams time to intervene calmly and deliberately.

5. Respond to incidents at speed

When a situation becomes serious, Arwen aligns all channels on the same incident response policy, ensuring your team can control the incident quickly, escalate appropriately and act with confidence.

Traditional listening tools tell you what people are saying, often after the fact. Arwen is built for real-time risk management. It continuously assesses intent, sentiment and risk across comments, moderates toxic comments automatically and helps you escalate and mitigate risks in real time.

Also social listening tools rely on extensive manual tagging and human monitoring of feeds and reports. Arwen uses sophisticated AI that's configured to know what risks look like for you, and to monitor for them 24/7.

Arwen is policy-driven, not trigger-happy. Risk detection combines multiple signals: language, behaviour patterns, repetition and context. Not just traditional tagging and keyword flags. Teams control thresholds and escalation rules, so attention is focused on credible risk, not noise.

When risk crosses defined thresholds, Arwen assembles the full context: comment history, intent signals and supporting evidence, all into a single view. Notifications are sent to your team to alert them to the risk. Arwen provides tailored recommendations for ways to mitigate the risk, tailored to your organisation. This allows teams to stay alert, investigate, escalate, and respond decisively, without scrambling across tools or losing critical detail.

Yes. Arwen is designed to slot into your existing crisis and governance workflows, not replace them. It centralises detection and coordination, while allowing teams to act through established legal, comms, and safeguarding protocols.

No. Arwen reduces reliance on specialist headcount by combining automated detection with structured investigation and escalation support via hand-picked partners. Teams get enterprise-grade risk capability without needing to staff for worst-case scenarios.

In a crisis we can have Arwen up and running in minutes. But most teams connect their social channels and define initial policies in days. Arwen begins scanning immediately, with refinement over time as thresholds, protocols, and escalation paths are tuned to your organisation.