Making Social Media more social
As a group we were tired of seeing Social Media gradually becoming overwhelmed by spam, hate and toxicity. Some of us are (sadly) old enough to remember what it was like in the simpler, old days. We realised we had the expertise and experience to do something about it - so we built Arwen.
Along the way we've come to realise that Social Media is about more than quantity of followers and the number of likes. It's about quality of engagement across the whole conversation - what followers are saying, how they're feeling, how they're connecting. Using the awesome power of artificial intelligence we're on a mission to make social media more social.
Arwen's founders talk about why they built what they built
We’d been watching and listening in dismay to the growing wave of abuse, toxicity and harm sweeping across social media platforms in recent years. Enough was enough...
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