Social listening
Arwen gives Insight teams the power to ask questions of their real-time social conversation data, on demand, without manual analysis or reporting lag. And because it's trained on your organisation, it doesn’t just surface insight. It recommends what you should do next.
Insight teams know there’s value in social conversations but lack a fast, reliable way to turn them into decisions and action.
They rely on manual tagging, static queries and backward-looking reports. Insight arrives late, fragmented and stripped of business context, often long after the moment to act has passed.
For most insight teams analysis depends on predefined queries and manual setup, insights require time-consuming interpretation and explanation and findings describe what happened, not what to do next.
Arwen turns live social conversation into a continuously updated insight layer that answers questions, highlights change and recommends action in real time, tailored to your organisation.
Arwen turns live social conversation into clear, business-specific direction. Instead of tagging, filtering and waiting on reports, insight teams get answers, context and recommended next steps as conversations unfold, shaped by what your organisation is trying to achieve.
Arwen Signals
Ask Arwen lets teams query live social data in plain language. No dashboards to configure, no analysis jobs to run.
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Arwen Signals
Arwen is trained on your strategy, priorities, and role context, so it doesn’t just spot patterns, it understands what matters to you.
Learn more ⟶Arwen Engage
Arwen goes beyond “what’s happening” and works as a recommendation engine, suggesting what to do next: adjusting creative, addressing confusion, escalating risk or briefing stakeholders.
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Arwen Engage
Every comment is analysed as it appears, so shifts, emerging narratives, and early signals surface before they become trends or problems.
Learn more ⟶I've been looking at other AI technologies and Arwen is by far the easiest to read and digest. I like that you have everything in one place. All social media platforms are on the dashboard and I can see everything at a high level view.
Find out how Arwen moves you from listening dashboards to clear, recommended next steps in real time.
FAQ
Traditional listening tools focus on collecting and visualising data, then leave interpretation and action to analysts. Arwen goes further: it analyses every comment through your organisation's context and actively recommends what to do next. Instead of dashboards and manual tagging, you get live signals, explanations, and suggested actions, without waiting for reports.
Yes, because Arwen is trained on your strategy, priorities and definitions of success. Arwen doesn’t offer generic insights; it interprets conversations through your lens and shows the reasoning behind each recommendation. You stay in control, but the heavy analysis work is removed.
Ask Arwen lets you query live social conversation in plain language. You can ask questions like “What’s driving negative sentiment this week?” or “What should we do about this spike?” and get immediate, evidence-backed answers based on the most up-to-date data.
No, it makes your team faster and more impactful. Arwen reduces time spent on tagging, monitoring and deck-building, so insight teams can focus on interpretation, storytelling and influence. Many teams run Arwen alongside existing tools initially, then reduce reliance on manual workflows over time.
Immediately. Arwen works in real time, not reporting cycles. As patterns emerge, such as shifts in sentiment, recurring issues, or early warning signs, they’re surfaced automatically with context and recommended next steps, so action happens while it still matters.
Setup is fast and structured. You connect your social profiles, then your Arwen Onboarding Manager works with you to define what matters to your business - strategy documents, priority topics, risks, audiences, and decision thresholds. All are handled confidentially. Arwen is then configured to understand your context, so insights and recommendations reflect how your organisation thinks. Most teams are seeing live, actionable signals within days, not weeks, without disrupting existing tools or workflows.