Paid social performance
Paid performance isn’t decided by targeting and creative alone. It’s decided by what happens next, in the comments. Arwen helps paid teams see what audiences are really saying, act on it instantly and keep campaigns conversion-ready at scale.
These gains compound over time as cleaner comments, faster replies, and clearer signals improve every campaign.
19%
When unwanted and toxic comments are removed from ad placements.
56%
When ads are supported by positive, visible engagement.
94%
Compared to manual comment moderation and engagement.
Users ask questions, raise objections, share feedback and react to creative in real time. At the same time, spam, toxicity and misinformation quietly damage trust and conversion.
For most paid teams:
Arwen turns comment sections into a real-time optimisation layer, not a blind spot.
Arwen brings together four capabilities into a single paid performance system, so teams don’t have to stitch insights, actions, and protection together manually. Each layer plays a specific role:
Arwen Signals
Arwen Signals turns live ad comments into clear, role-specific next actions. Instead of pulling reports or debating charts, paid teams see:
Signals doesn't just surface insight, it recommends what to do next. It's the difference between analysing performance after the fact and optimising campaigns while it still matters.
Learn more ⟶
Arwen Engage
When the right comments surface, Arwen Engage helps teams act immediately.
Engage ensures valuable conversations don’t get missed and don’t slow teams down.
Learn more ⟶Arwen Moderate
Arwen Moderate automatically removes spam, abuse, and unwanted content from paid ads in real time. This protects:
Without manual queues or constant monitoring.
Learn more ⟶
Together, Arwen’s products turn the comment section into a performance system, not a risk
Spam, toxicity, and harmful content never dominate your ads.
Questions, praise and objections surface clearly with suggested replies.
Campaign decisions are guided by live audience response, not lagging reports.
Insights feed directly into smarter tests and iterations.
Onboarding and set-up
Configured around your campaigns, creative strategy and performance goals. Arwen fits quietly into paid workflows, but changes outcomes while campaigns are still live.
Connect Arwen to your paid social accounts across networks. No code, no disruption and no changes to how campaigns are run.
We configure what matters for your team — objections, questions, sentiment shifts, brand risk, and conversion blockers — based on your goals and standards.
This ensures Arwen knows what to surface, what to remove, and what to escalate.
Every ad comment is analysed as it’s posted, building live context around audience reaction, creative performance and friction points.
Noise and risk are handled automatically, while valuable signals are highlighted.
Paid teams see clear signals and recommendations tied to performance, so they can respond, adjust creative, and protect ROAS.
“The whole team is just so excited to have this protection in place. It makes us feel like we’ve raised the bar, made the creators feel safe, and moved from a reactive approach to a proactive one. Arwen solved a massive problem around our paid ads which we've had for years; I can't believe we've only just started working with you.”
HINGE - MARKETING MANAGER NORTH AMERICA
Elke Luria
See how Arwen brings Signals, Engage, Moderate, and Protect together to improve paid performance, without adding complexity.
FAQ
Arwen is an all-in-one dashboard that allows you to maximize your profit and protect your brand on social media. We offer highly customizable AI-powered comment moderation, tailored to your specific needs, and market-leading tools for improving audience engagement.
Arwen covers Facebook, Instagram, TikTok, Youtube and X (Twitter).
Arwen covers almost all ad types across platforms. There are options available for collaborative posts, as well as one-post opt-ins for safeguarding influencer talent.
No. Hidden comments still count as engagement on major platforms, so hiding them does not inherently reduce engagement metrics. In fact, selectively hiding spam, abuse, or harmful comments often improves performance by removing friction for potential customers. The key is moderation with intent: hide what’s harmful, keep the engagement signal, and respond visibly where it adds value.
Yes. Arwen is designed for high-volume, live paid environments where speed and control both matter.
Yes. Teams can start with one capability and expand, but the greatest value comes when Signals, Engage, Moderate, and Protect work together.
On becoming an Arwen customer, our onboarding process takes less than an hour. Once we're integrated with your channels, we detect and hide comments in real-time. The speed varies depending on the platform, but most networks allow us to hide comments in under a minute, often even under a second. Our top priority is prompt and efficient moderation, so we can ensure a safe and respectful online environment for your community.