AI comment moderation uses artificial intelligence and machine learning to identify and act on harmful, spam and unwanted comments at scale.

Arwen Moderate analyses every comment in real time, applying your moderation rules automatically - so harmful content is removed quickly, while genuine conversation remains visible.

Keyword filters alone are blunt, easy to bypass and often lead to false positives. They're also a lot of work to maintain and apply across multiple social networks., as language continually changes.

Arwen Moderate goes beyond keywords to understand context, intent, behaviour patterns, and common evasion tactics. This allows us to catch abuse, spam and scams more accurately - without over-moderating legitimate comments.

Yes. You define the rules.

Arwen Moderate is configured to your brand standards, policies, and tolerance levels. You control what’s removed, hidden, or allowed - by platform, post type, or campaign - and can adjust those rules at any time.

Yes. Arwen Moderate supports both paid and organic social content.

For paid media teams, this means keeping ad comment sections clean and conversion-ready.

For organic teams, it means maintaining healthy community spaces without manual moderation.

Moderation happens in real time. This is usually in seconds, though sometimes can take slightly longer depending on network protocols and global internet speeds.

Comments are analysed and acted on as they’re posted, reducing the window in which harmful content can be seen, shared, or affect sentiment and performance.

No - not by default.

Arwen Moderate is designed to remove harmful and unwanted content, not silence genuine feedback.

Constructive criticism, questions, and discussion remain visible, while abuse, spam, and scams are handled automatically.

Rules can be tuned to reflect where your brand draws the line.

You retain full visibility and control.

Teams can review and change moderation decisions, and refine rules over time. This ensures moderation improves continuously as conversations evolve.

No. Arwen Moderate removes the need for manual review of routine harmful content.

Trust & Safety teams still handle complex, ambiguous, or high-risk cases - which Arwen flags as Suspect. Arwen Moderate ensures these teams aren't overwhelmed.

A Community Social Media Policy sets the rules for what behaviour you will and won't tolerate in your social media communities and comment sections.

Here are some examples:

• Mercedes F1
• ATP Tour
• HS2
• Sport England

Here's how to create your own policy:

1. Define content types to flag or remove, like hate speech or spam.

2. Set acceptable behaviors for your audience.

3. Align AI filters with these guidelines.

4. Clearly communicate the policy to users to build trust.

5. Regularly update the policy based on feedback and community needs.

Arwen Moderate focuses on automatic removal of harmful content at scale.

Arwen Protect focuses on detecting credible threats, investigating them and taking real-world risk action to mitigate them. 

Many customers use both Moderate and add Protect in parallel.

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Arwen Moderate is used by:

• Paid media teams protecting campaign performance

• Community and organic social teams managing volume

• Trust & Safety teams enforcing policy at scale

• Customer Support and CX teams reducing noise

If comment volume exceeds what humans can realistically review, Moderate helps restore control.