Arwen analyses every comment in real time for intent, sentiment and context. It identifies questions, objections, buying intent and high-impact feedback, then generates Suggested Replies for your agent to post.

Detection is based on rules that you set, and all Suggested Replies comply with your brand tone of voice and contain only the facts you share with us.

This means teams can spot the conversations that matter, and reply in seconds rather than hours.

Yes. Your team manually reviews Arwen's Suggested Replies, so they can approve or edit them before sending them. 

Arwen is designed to make your team more efficient, whilst giving you complete control.

Chatbots respond automatically, often without context.

Arwen Engage helps teams decide where to engage and how, using AI to surface valuable comments and suggest replies, with humans staying in the loop. It’s designed for social conversations, not scripted automation.

No. Suggested replies are designed to sound like your brand.

Engage is also designed to assist, not replace, human judgement. So your agents always get the final say on tone of voice. 

Arwen learns your tone of voice and brand guidelines, so suggestions reflect how your team already communicates. Teams can edit, approve, or ignore suggestions at any time.

You’re always in control.

Suggested replies are never posted automatically. Teams can review, edit or reject suggestions, and guidance can be refined to improve accuracy over time.

Arwen Engage accelerates response. It doesn’t remove accountability.

Yes. Engage works across 30+ languages, so Suggested Replies are generated in the language of the commenter.

At the same time, your agents get to see each Suggested Reply translated into English (or their native language) so they can can review and finalise it before sending.

Yes. Arwen Engage supports both paid and organic social content.

Paid teams use it to answer questions and objections in real time, improving trust and conversion.

Organic and community teams use it to stay responsive at scale without burnout.

They’re designed to work together.

• Arwen Moderate removes harmful, spam and unwanted content automatically.

• Arwen Engage surfaces valuable comments and helps teams respond quickly and confidently.

Together, they remove noise and amplify what matters.

Yes. Arwen Engage is built for scale.

It prioritises comments automatically, so teams don’t need to read everything to stay effective, even during campaign spikes or high-traffic moments.

Yes. Arwen follows the same security and compliance standards across all products.

It uses secure, permission-based platform access, does not store social account passwords, and operates within Arwen’s audited infrastructure. You retain full control over access and permissions at all times.

Arwen Engage is used by:

• Paid media teams improving conversion through timely responses

• Customer Experience teams handling inbound questions at scale

• Community and organic teams staying present without burnout

• Insight and marketing teams turning comments into real-time feedback

If engagement volume is high and response time matters, Engage helps teams keep up, without compromising quality.

In brief:

• Listening tools help you see patterns in what happened in the past 

• Social inbox tools help you manage volume but lack smart response tools

• Arwen helps you run 100 conversations a minute, in real time

Arwen analyses every comment as it’s posted, removes harmful content, surfaces high-value conversations, and guides on-brand responses, without relying on teams to manually read, analyse and prioritise everything.

Many teams use Arwen alongside listening or inbox tools, with Arwen handling the real-time decision layer those tools weren’t built for.