Social media management
Arwen uses AI to manage, prioritise and act on social conversations in real time, so leadership teams can drive performance and protect reputation as volume grows, whilst controlling cost.
Social has become one of the highest-volume, highest-risk channels in the organisation, but scaling teams linearly isn’t sustainable. Arwen applies AI across moderation, engagement, insight, and escalation, allowing leaders to extend team capacity, enforce standards consistently, and stay in control as activity, audiences, and exposure increase.
21.3%
When positive conversations are fostered and engaged with
94%
With AI-assisted automation combined with human judgement
19%
When paid comment sections are clean and engaged with
Leadership teams are left with an impossible trade-off. Either add people to keep up or accept slower responses, inconsistent policy enforcement and rising risk.
Arwen changes that equation by using AI to absorb volume, safely handle routine decisions and escalate only what truly needs human judgment.
Arwen's four connected capabilities allow leadership teams to scale social operations without scaling cost, complexity or risk.
Arwen Signals
Signals converts thousands of comments into clear, role-specific recommended actions, tailored to your brand and campaign strategy.
Instead of manual reports, leaders see what’s changing in real time, with clear recommendation on where to take action. Less analysis work. Better decisions.
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Arwen Engage
Engage prioritises comments and supports responses with brand-trained suggested replies. Teams move faster, stay consistent and avoid burnout, even during spikes. AI sifts volume and manages facts. Humans always make the reply decision.
Learn more ⟶Arwen Moderate
Moderate uses AI to enforce your rules across paid and organic comment sections in real time. Routine violations are handled automatically, while edge cases are surfaced for review. For leaders, this means standards scale with volume, not headcount.
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Arwen Protect
When risk escalates, Protect combines AI detection with investigation and escalation support. Leaders don’t need in-house OSINT or crisis teams to respond appropriately. High-stakes situations are handled with evidence and confidence.
Learn more ⟶With Arwen leaders scale social operations with confidence: enforcing standards, managing risk and protecting performance without growing teams or adding complexity.
Arwen applies your policies automatically across paid and organic social, ensuring consistent standards as volume grows. Leaders get reliable outcomes without needing to grow, retrain or micromanage teams.
Signals identify emerging issues, shifts in sentiment, and repeating patterns early, so leadership can intervene calmly and strategically, not react under pressure.
When issues cross from noise into real risk, Arwen provides context, history and evidence to support clear decisions, without leaders having to dive into comment threads themselves.
Every rule, action and escalation is auditable by design. Leaders maintain governance and accountability while teams move fast. No reporting overhead, no manual controls.
Onboarding and set up
Designed to complement your existing social workflows and scale across teams without friction.
Arwen integrates directly and securely with your existing organic and paid channels across networks.
Automations, escalation thresholds, organisational facts, tone of voice and risk tolerances are captured in clear policies, configured once and applied consistently.
Different teams see what matters to them. Community managers focus on engagement and moderation. Paid managers focus on conversion and buyer intent. Trust & Safety teams see risk and escalation.
Automation handles volume and consistency. Humans focus on judgement and exceptions.
Every action is logged, auditable, and reviewable so leaders retain control and accountability while teams move quickly and confidently.
Social Media is core to what we do as a broadcaster and making sure the platforms are as safe as possible is a priority. We've found Arwen to be a brilliant solution that is not only cost effective, but allowed us to expand beyond our previously covered channels.
See how Arwen uses AI to control performance, safety and risk even as volume grows.
FAQ
Arwen automates the heavy, repetitive work: reading every comment, enforcing policy, surfacing risk, and prioritising action, so teams can manage far higher volume without linear growth in people. Leaders get consistent outcomes across brands and channels, without hiring or outsourcing to keep up.
Yes. Arwen supports central governance with local flexibility. You can define global policies, escalation rules, and guardrails, and then allow teams, markets, or brands to operate with role-specific views, permissions, and workflows within those boundaries. Arwen works across 30+ languages with in-app translation features, so teams can work across different regions.
Every decision in Arwen is logged, explainable, and auditable. Leaders can see what was automated, what was reviewed by humans, and how policies were applied, giving confidence in outcomes and a clear record for internal review, compliance, or external scrutiny.
Arwen is designed to sit alongside your existing stack, not replace it. It connects directly to each social network and integrates with downstream systems where needed. Specific integrations depend on which social systems and tools you're using.
Most organisations are live in days, not months. Social accounts connect quickly, core policies are configured centrally, and teams are onboarded with role-specific views. Arwen’s Service Delivery team supports rollout to ensure adoption without disruption.
Arwen combines real-time moderation, early risk signals, and escalation support. Moderate enforces policy consistently, Signals highlights emerging patterns before they escalate, and Protect supports investigation and response when risk becomes credible, reducing surprises at leadership level.
Arwen is designed to surface real time decisions, not retrospective dashboards. Leaders see high-level trends, emerging risks, and performance signals, while teams receive actionable recommendations relevant to their role. Significantly less manual reporting or much less interpretation required.
Pricing scales with usage and organisational complexity. This allows leaders to roll Arwen out broadly across teams and regions without penalising adoption. We’ll tailor plans based on social media portfolio, product set and operational needs.