SOCIAL MEDIA MANAGEMENT

Control social at scale without adding headcount

Arwen uses AI to manage, prioritise and act on social conversations in real time, so leadership teams can drive performance and protect reputation as volume grows, whilst controlling cost.

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The real problem with social is scale

Most organisations already know social matters for discovery, service, sales and marketing. The challenge is operational: volume is exploding, expectations are rising and the cost of manual management keeps growing.

Leadership teams are left with an impossible trade-off. Either add people to keep up or accept slower responses, inconsistent policy enforcement and rising risk.

Arwen changes that equation by using AI to absorb volume, safely handle routine decisions and escalate only what truly needs human judgment.

ARWEN SIGNALS

Turn raw conversation into executive-ready decisions

Signals converts thousands of comments into clear, role-specific recommended actions, tailored to your brand and campaign strategy.

Instead of manual reports, leaders see what’s changing in real time, with clear recommendation on where to take action. Less analysis work. Better decisions.

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ARWEN SIGNALS

Turn raw conversation into executive-ready decisions

Signals converts thousands of comments into clear, role-specific recommended actions, tailored to your brand and campaign strategy.

Instead of manual reports, leaders see what’s changing in real time, with clear recommendation on where to take action. Less analysis work. Better decisions.

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ARWEN ENGAGE

Respond at scale without sounding automated

Engage prioritises comments and supports responses with brand-trained suggested replies. Teams move faster, stay consistent and avoid burnout, even during spikes. AI sift volume and manage facts. Humans always make the reply decision.

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ARWEN MODERATE

Apply policy consistently, without growing review teams

Moderate uses AI to enforce your rules across paid and organic comment sections in real time. Routine violations are handled automatically, while edge cases are surfaced for review. For leaders, this means standards scale with volume, not headcount.

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ARWEN MODERATE

Apply policy consistently, without growing review teams

Moderate uses AI to enforce your rules across paid and organic comment sections in real time. Routine violations are handled automatically, while edge cases are surfaced for review. For leaders, this means standards scale with volume, not headcount.

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ARWEN PROTECT

Get ahead of risks without building specialist teams

When risk escalates, Protect combines AI detection with investigation and escalation support. Leaders don’t need in-house OSINT or crisis teams to respond appropriately. High-stakes situations are handled with evidence and confidence.

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Consistency at scale

Arwen applies your policies automatically across paid and organic social, ensuring consistent standards as volume grows. Leaders get reliable outcomes without needing to grow, retrain or micromanage teams.

Problems caught before they spread

Signals identify emerging issues, shifts in sentiment, and repeating patterns early, so leadership can intervene calmly and strategically, not react under pressure.

Confidence when stakes are high

When issues cross from noise into real risk, Arwen provides context, history and evidence to support clear decisions, without leaders having to dive into comment threads themselves.

Oversight without bottlenecks

Every rule, action and escalation is auditable by design. Leaders maintain governance and accountability while teams move fast. No reporting overhead, no manual controls.

1. Connect once at platform level

Arwen integrates directly and securely with your existing organic and paid channels across networks.

2. Define standards centrally

Automations, escalation thresholds, organisational facts, tone of voice and risk tolerances are captured in clear policies, configured once and applied consistently.

3. Assign roles, not workflows

Different teams see what matters to them. Community managers focus on engagement and moderation. Paid managers focus on conversion and buyer intent. Trust & Safety teams see risk and escalation.

4. Scale safely across comment volume

Automation handles volume and consistency. Humans focus on judgement and exceptions.

5. Maintain oversight without slowing teams down

Every action is logged, auditable, and reviewable so leaders retain control and accountability while teams move quickly and confidently.

"Arwen has been valuable in helping us maintain a positive and respectful online community. Its advanced moderation enables us to identify and eliminate harmful comments while simultaneously guaranteeing that genuine customer feedback and inquiries are acknowledged. Arwen's insights have provided us with a broader understanding of our customers' concerns, enabling us to respond more effectively and improve our service."

Arwen automates the heavy, repetitive work: reading every comment, enforcing policy, surfacing risk, and prioritising action, so teams can manage far higher volume without linear growth in people. Leaders get consistent outcomes across brands and channels, without hiring or outsourcing to keep up.

Yes. Arwen supports central governance with local flexibility. You can define global policies, escalation rules, and guardrails, and then allow teams, markets, or brands to operate with role-specific views, permissions, and workflows within those boundaries. Arwen works across 30+ language with in-app translation features, so teams can work across different regions.

Every decision in Arwen is logged, explainable, and auditable. Leaders can see what was automated, what was reviewed by humans, and how policies were applied, giving confidence in outcomes and a clear record for internal review, compliance, or external scrutiny.

Arwen is designed to sit alongside your existing stack, not replace it. It connects directly to each social network and integrates with downstream systems where needed. Specific integrations depend on which social systems and tools you're using.

Most organisations are live in days, not months. Social accounts connect quickly, core policies are configured centrally, and teams are onboarded with role-specific views. Arwen’s Service Delivery team supports rollout to ensure adoption without disruption.

Arwen combines real-time moderation, early risk signals, and escalation support. Moderate enforces policy consistently, Signals highlights emerging patterns before they escalate, and Protect supports investigation and response when risk becomes credible, reducing surprises at leadership level.

Arwen is designed to surface real time decisions, not retrospective dashboards. Leaders see high-level trends, emerging risks, and performance signals, while teams receive actionable recommendations relevant to their role. Significantly less manual reporting or much less interpretation required.

Pricing scales with usage and organisational complexity. This allows leaders to roll Arwen out broadly across teams and regions without penalising adoption. We’ll tailor plans based on social media portfolio, product set and operational needs.