COMMUNITY MANAGEMENT

Grow communities people want to stay a part of

Organic growth isn’t just about posting more. It’s about what happens next in the comments. Arwen helps community teams keep conversations healthy, respond consistently, understand what matters and protect their space, all without burning out the people running it.

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Arwen Organic and Community Management

When communities feel safe and heard, engagement follows

These gains compound as communities feel safer, more responsive and more human over time.

21.3%

Higher engagement

When positive conversations stay visible and supported.

94%

Faster response times

With prioritised comments and suggested replies.

90%+

Comments Auto Handled

With spam, abuse and low-value comments filtered before teams step in.

 

Community engagement is built or broken in the comments

Organic social now lives in the comment section.

It’s where questions are answered or ignored, tone is set, trust is earned or lost, and culture forms in public. These moments shape how a community feels and whether people want to return.

But for most community teams, it's hard to manage this well. Valuable conversations get buried under noise. Spam and toxicity drain time and energy. Early warning signs are easy to miss. And “always on” quickly turns into burnout.

Arwen turns comment sections into a managed community layer, not a constant fire drill.

What improves for a Community Management & Organic teams using Arwen

Arwen brings together four capabilities into a single platform, designed to support the full reality of community work.

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ARWEN SIGNALS

Understand what your community is telling you

Signals turns organic conversations into clear, real-time insight: what’s emerging, what’s changing, and what needs attention now.

It helps community teams listen properly, spot early signals, and act with confidence, without manual analysis.

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Organic Signals
Organic Signals
ARWEN SIGNALS

Understand what your community is telling you

Signals turns organic conversations into clear, real-time insight: what’s emerging, what’s changing, and what needs attention now.

It helps community teams listen properly, spot early signals, and act with confidence, without manual analysis.

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Responses Engage
ARWEN ENGAGE

Respond quickly, consistently and in your voice

Engage helps community teams prioritise the right conversations and reply with confidence at scale.

Suggested responses follow your tone and guidelines, so teams stay fast and human, without added pressure.

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Protect your brand with customized auto-moderation

Avoid snowballing with customized smart settings to moderate spam, hate speech, toxicity and more in real time, before anyone has to see it. 24/7, 365.

 
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ARWEN MODERATE

Protect the space without over-moderating

Arwen Moderate removes spam, abuse, and harmful content in real time, quietly and consistently.

It protects community culture and psychological safety, while keeping conversations open and constructive, without constant manual review.

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Organic Arwen Moderate
Organic Arwen Moderate
ARWEN MODERATE

Protect the space without over-moderating

Arwen Moderate removes spam, abuse, and harmful content in real time, quietly and consistently.

It protects community culture and psychological safety, while keeping conversations open and constructive, without constant manual review.

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ARWEN PROTECT

Support when risk escalates

Arwen Protect helps teams spot credible risk early and take the right action when situations become sensitive.

It provides investigation and escalation support, so community teams don’t have to guess what’s serious or handle it alone.

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Cut your workload in half with bulk liking

Choose to bulk-like ad comments with a positive sentiment score so you don't need to spend time reading every comment.

 
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Boost your engagement with clean comments 

Automatically remove spam and toxic comments from your posts and increase engagement by up to 29%

 
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Engaged communities don’t happen by accident

They’re shaped through consistent, intentional action every day.

Harmful content doesn't dominate

Moderate and Protect quietly remove spam, abuse, and risk - keeping the space safe and credible.

 

Positive voices stay visible

Engage helps surface and respond to genuine contributors, so healthy conversations lead.

Teams spot issues early

Signals highlights shifts in sentiment and behaviour before they escalate.

Community work stays sustainable

Automation handles volume, so teams can focus on care, connection and consistency.

ONBOARDING AND SET UP

What improves for a Community Management team using Arwen

Arwen fits into how community teams already work, adding clarity and support, not new complexity.

1. Connect your social profiles

Connect once to your social channels: no code, no disruption, and no changes to how you publish.

2. Define your community standards and tone

We work with you to configure moderation rules, escalation thresholds, and tone of voice, so Arwen reflects how your community should feel.

This includes what to remove automatically, what to surface for response and what needs human review.

3. Arwen learns what matters to your community

As comments flow in, Arwen analyses every interaction in real time, building an understanding of sentiment, recurring themes and early signals specific to your audience.

 

4. Teams are supported, not replaced

Automation handles routine moderation and prioritisation. Suggested replies support consistency. Humans stay in control of judgement and decisions.

5. Visibility and control from day one

Teams can see what’s happening, why actions were taken and where attention is needed, with clear signals and no black boxes.

Rugby is for everyone, and we have a responsibility to make the sport as inclusive and accessible as possible. Tackling online abuse and forms of harmful content is an important step to ensure this.

SIX NATIONS RUGBY, CMO Sarah Beattie

"Arwen has been valuable in helping us maintain a positive and respectful online community. Its advanced moderation enables us to identify and eliminate harmful comments while simultaneously guaranteeing that genuine customer feedback and inquiries are acknowledged. Arwen's insights have provided us with a broader understanding of our customers' concerns, enabling us to respond more effectively and improve our service."

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Social Media Manager at LNER Zoe Holland

Ready to build a healthier community at scale?

See how Arwen helps community teams listen better, respond faster and protect their space - all in one platform.

 
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FAQ

Got Questions? We've Got Answers

 

What is Arwen?

Arwen is a real-time comment management platform that helps community teams stay on top of conversations at scale.

It combines moderation, engagement support, signals, and escalation tools so teams can protect their space, respond well, and understand what their community needs - without burnout.

 
 

What platforms do you cover?

Arwen works across Facebook, Instagram, TikTok, Youtube and X (Twitter)

 
 

How does Arwen help community managers day to day?

Arwen removes noise, prioritises what matters, and supports faster, more confident responses.

That means:

  • Harmful or spammy comments handled automatically

  • Valuable conversations surfaced, not buried

  • Suggested replies that match your tone and policies

  • Early signals when sentiment or behaviour starts to shift

You stay in control - Arwen just makes the work manageable.

Will Arwen change our tone or voice?

No. Arwen is configured around your tone, policies, and standards.

Suggested replies follow your guidelines, and you always choose what gets posted. Arwen supports consistency - it doesn’t invent a new voice.

How does Arwen avoid over-moderating?

Arwen is designed to protect community health, not silence conversation.

Moderate focuses on removing clear spam, abuse, and harmful content - while allowing constructive disagreement and genuine feedback to remain visible. Thresholds and rules are configurable, and nothing is “black box.”

How does Arwen help with burnout?

Always-on communities create constant pressure. Arwen reduces that by:

  • Handling volume automatically

  • Prioritising what needs human attention

  • Making it clear what can wait and what can’t

Teams stay responsive without being permanently “on.”

What kind of insights can Signals give community teams?

Signals helps teams understand patterns, not just individual comments.

For example:

  • Recurring questions or confusion

  • Early frustration before it turns negative

  • Shifts in tone or engagement

  • Topics worth responding to or addressing in future content

No manual reporting, spreadsheets or meetings required.

Do I need to use every Arwen product?

No. Arwen is modular.

Some teams start with Moderate, others with Engage. Products work best together, but you can adopt them in stages based on your needs and capacity.

How fast is setup?

Setup is fast and low effort for you.

You connect your social profiles, define your policies and tone, and Arwen starts working immediately. Most teams are live in days - not weeks.

Is Arwen replacing human moderators?

No. Arwen is built to support human judgment.

Automation handles routine, high-volume work. Humans stay responsible for nuance, care, and decision-making - especially when things are sensitive.

What happens if something serious escalates?

If risk escalates beyond routine moderation, Arwen Protect can flag, investigate, and support escalation with clear context and evidence - so community teams aren’t left guessing or handling it alone.

Can Arwen support global or multilingual communities?

Yes. Arwen supports over 30 languages and helps teams manage nuance at scale.