Tier 1

Foundation

For: Teams getting serious about managing social conversations.

A strong starting point with essential moderation, engagement support, and insight, all in one system.

✓Moderate (Core): Real-time moderation of overt spam and toxicity in text and emojis, across paid and organic comments.
✓Engage (Assist): Automatic surfacing of prioritised comments based on your policy.
✓Signals (Insights): Ask Arwen questions about your real time comment data.
✓Protect (Alerts): Detection and flagging of credible threats and high-risk comments for internal review.
✓Cross-service features (standard across all tiers): Multi-network comment ingestion, reporting, role-based access, dedicated onboarding, security and compliance

Scale

For: Growing teams managing higher volume, multiple brands, or rising risk, without growing review teams.

More automation, deeper insight, and clearer accountability as social activity accelerates.

✓Moderate (Advanced): Custom policy logic, coverage for covert content, images and gifs, adaptive thresholds, and reduced reviewer load at scale.
✓Engage (Accelerated): Brand-trained replies, faster response flows, and consistency across teams and regions.
✓Signals (Recommendations): Recommended actions tailored to your brand
✓Protect (Escalation-ready): Structured escalation workflows with context, history, and evidence.
✓Cross-service features (standard across all tiers): Multi-network comment ingestion, reporting, role-based access, dedicated onboarding, security and compliance

Tier 3

For: Organisations operating at scale, under scrutiny, or in high-risk environments, where failure isn’t an option.

Full automation, investigation support, and defensible decision-making, across every social surface.

✓Moderate (Enterprise-grade): Bespoke classifiers, sector-specific policies, and continuous optimisation.
✓Engage (End-to-end): Fully managed or hybrid response models, including QA and sensitive case handling.
✓Signals (Role-specific): Role-specific recommendations, based on real time signals, for each of your social roles.
✓Protect (Investigation & response): OSINT-backed investigation, coordinated escalation, and external partner support.
✓Cross-service features (standard across all tiers): Multi-network comment ingestion, reporting, role-based access, dedicated onboarding, security and compliance