Signals for brands
Signals reads every comment on your paid and organic posts while your campaign is live. It tells you what’s working, what isn’t and why, so you can fix the next ad before it runs.
Free. Results in 48 hours. No platform login needed.
Sentiment scores tell you the mood. Signals adds the qualitative read: which creative is landing, which claim is being questioned, which audience is pushing back, and what to do about it.
The dog one is genius. More of this please.
Creative · Execution B
Which executions people respond to, and the words they use when they do.
Where can I get these in navy?
Question · Replied
The people asking where to buy and whether it's right for them, found and answered through Engage.
Free followers. Link in bio.
Spam · Removed
Spam, scams and abuse under your ads removed in real time by Moderate, so the comment section sells rather than repels.
Unfollowing. She’s sold out.
Creator · Pushback
How each creator or partner is received, so you back the ones who are working.
For Hinge, we tracked comments across 16 creators, one by one.
The result: one creator paused and the campaign changed direction while it was still live.
21.3%
average increase in engagement across platforms
19%
drop in customer acquisition cost
“You guys have changed the perception of Hinge on the internet.”
Elke Luria
Marketing Manager North America, Hinge
Read the Hinge story ⟶FAQ
Whether your campaign message is landing, in your audience's own words. It shows purchase intent, objections, unanswered questions and how each creative is being received, and recommends what to change while the campaign is still live.
Yes. Signals reads the comments under your paid and organic posts on the profiles you authorise, so you see how people respond to the ads you are paying to run.
Yes, by agreement. We can read the creator accounts running your campaign alongside your own profiles, with a clear coverage rule agreed per platform.
Yes. At set-up we agree the questions your teams need answering, such as whether the message is landing or which objection is growing, and each report scores the comments against them.
Yes. Signals flags issues while they are still building, such as a claim being challenged or a complaint spreading, so you can act before they turn into a crisis.
Social listening counts mentions across the web and usually works from a sample, so it tells you that people feel a certain way. Signals reads every comment we collect on the profiles that matter to you and tells you why they feel it, with the real comments that prove each finding. Every report ends with recommended actions, each with an owner and a deadline.
Yes. Tell us one of your profiles and Arwen will analyse its last period of comments and send you a free Signals report within 48 hours. No platform login needed.
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Tell us the campaign and the channels. We read the comments and show you what we would have flagged, and when.
Free. Results in 48 hours. No platform login needed.