TRUST & SAFETY

Enforce Trust & Safety standards at the speed of social

Trust & Safety teams use Arwen to safeguard and protect what matters, 24/7. Arwen applies your Trust & Safety policy consistently across all social networks, reducing reviewer and moderator burden, and escalating threats for confident mitigation, across both branded paid and organic channels, as well as individual accounts.

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Trust & Safety teams rely on Arwen

When risk escalates in social channels, Arwen helps Trust & Safety teams act fast, with confidence, at speed and often under scrutiny.

94%

Reduced manual review load

By handling routine violations automatically and consistently.

97%

Accurately applied decisions

Through configurable rules, thresholds and visible decision logic.

24/7

Act earlier on emerging risk

With live signals that surface patterns before escalation is required.

 

Trust & Safety outcomes are shaped in the comment stream

Most Trust & Safety risk doesn’t arrive as a clear incident.

It builds gradually through repeated behaviour, escalating tone, and patterns that are easy to miss when teams are overwhelmed by volume. The challenge isn’t recognising policy. It’s enforcing it consistently, in real time, and in a way that holds up under internal, legal, or public scrutiny. Arwen is designed to support that reality.

What improves for a Trust & Safety team using Arwen

Arwen brings moderation, prioritisation, investigation and escalation into a single operating model. Each product plays a distinct role, but they work together to support Trust & Safety teams throughout the lifecycle of risk.

ARWEN MODERATE

Consistent policy enforcement at the speed of social

Arwen applies your moderation policies in real time, removing clear spam, abuse and violations across social channels.

Decisions follow your rules and thresholds, with full visibility of all actions. This reduces reviewer fatigue while preserving legitimate conversation, without over-moderating or creating new risk.

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Platform Illustration
Platform Illustration
ARWEN MODERATE

Consistent policy enforcement at the speed of social

Arwen applies your moderation policies in real time, removing clear spam, abuse and violations across social channels.

Decisions follow your rules and thresholds, with full visibility of all actions. This reduces reviewer fatigue while preserving legitimate conversation, without over-moderating or creating new risk.

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Brand Threat Illustration
ARWEN PROTECT

Identifies and escalates threats and risks

Arwen Protect supports structured investigation and mitigation.

Credible threats and coordinated harm are validated with context and evidence, so Trust & Safety teams can act decisively and defensibly.

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Protect your brand with customized auto-moderation

Avoid snowballing with customized smart settings to moderate spam, hate speech, toxicity and more in real time, before anyone has to see it. 24/7, 365.

 
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ARWEN SIGNALS

Early warning of emergent risks

Signals help Trust & Safety teams see what’s changing beneath the surface.

Arwen analyses patterns of behaviour, shifts in tone, and recurring risk indicators in real time, surfacing recommended actions, so teams can intervene before issues escalate.

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Emerging Risk Report
Emerging Risk Report
ARWEN SIGNALS

Early warning of emergent risks

Signals help Trust & Safety teams see what’s changing beneath the surface.

Arwen analyses patterns of behaviour, shifts in tone, and recurring risk indicators in real time, surfacing recommended actions, so teams can intervene before issues escalate.

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Cut your workload in half with bulk liking

Choose to bulk-like ad comments with a positive sentiment score so you don't need to spend time reading every comment.

 
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Boost your engagement with clean comments 

Automatically remove spam and toxic comments from your posts and increase engagement by up to 29%

 
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Safety doesn't happen by accident

Arwen helps Trust & Safety teams enforce policy consistently, surface emerging risk, and escalate serious cases with evidence in real time.

Policy-driven enforcement

Moderate applies your policies consistently across paid and organic content, removing clear violations in real time and reducing reviewer load, without over-moderation or rule drift.

 

Early risk detection

Signals surface recurring behaviours, shifts in tone, and emerging narratives before they escalate, helping teams prioritise attention and intervene sooner.

 

Escalation with evidence

When risk becomes credible, Protect supports investigation and escalation with context, history, and evidence so teams can act decisively and stand behind their decisions.

Visibility and accountability

Every action, rule, and escalation is visible and auditable, giving Trust & Safety leaders confidence in outcomes and a clear record for internal review or external scrutiny.

ONBOARDING AND SET UP

How Arwen is set up for Trust & Safety teams

Real-time Trust & Safety operations: simple to set up, fast to act, defensible by design.

"Arwen has been valuable in helping us maintain a positive and respectful online community. Its advanced moderation enables us to identify and eliminate harmful comments while simultaneously guaranteeing that genuine customer feedback and inquiries are acknowledged. Arwen's insights have provided us with a broader understanding of our customers' concerns, enabling us to respond more effectively and improve our service."

Screenshot 2024-11-03 at 21.43.43
Social Media Manager at LNER Zoe Holland

1. Connect your social profiles

Connect once to your social platforms across paid and organic content. No code, no disruption, and no changes to how teams work.

2. Define and configure your policy

We work with you to define your policy, setting clear protocols for how you want Arwen to work, which we then configure so that policy is enforced at scale in real time.

3. Policy violations are enforced consistently

Clear spam, abuse and harmful content are removed automatically based on your rules and thresholds, reducing reviewer load while maintaining consistency.

 

4. Emerging risk is surfaced early

Patterns of behaviour, escalating language, and repeat targeting are highlighted before they turn into incidents, helping teams prioritise attention.

5. Serious cases are escalated with context

When risk crosses beyond routine moderation, cases are flagged for investigation and escalation with supporting context and evidence, so teams can act decisively and defensibly.

The FIA are committed to taking action against abuse, harassment and hate speech. Arwen.ai is a key tool in our efforts.

FIA, PRESIDENT Mohammed Ben Sulayem

The FIA are committed to taking action against abuse, harassment and hate speech. Arwen.ai is a key tool in our efforts.

FIA, PRESIDENT Mohammed Ben Sulayem

Ready to take control of what happens on social?

See how Arwen helps teams enforce policy consistently, surface risk early, and act with confidence, without burning out the people behind it.

 
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FAQ

Got Questions? We've Got Answers

 

How does Arwen help Trust & Safety teams reduce risk in real time?

Arwen continuously analyses every comment in real time to identify policy breaches, emerging risk, and early warning signals.

Moderate handles the bulk of harmful content automatically and consistently, while Signals surfaces patterns and shifts that indicate escalation risk. When a situation crosses defined thresholds, Protect supports investigation and escalation, before harm spreads.

 
 

How do you avoid over-moderation or accidental censorship?

Arwen is policy-driven, not blunt-force automated. Moderate enforces your rules consistently, but decisions are explainable and adjustable. You control thresholds, categories, and escalation paths, and edge cases can be reviewed rather than auto-removed. The goal is to reduce harm without suppressing legitimate expression.

 
 

What happens when content indicates a serious or credible threat?

When risk escalates beyond routine moderation, Protect comes into play. Arwen flags the content, provides context, and supports investigation through our partner (including pattern analysis and OSINT-backed signals) so Trust & Safety teams can assess intent and decide on escalation confidently, with evidence.

Or you can run the investigation in house. Whatever your preference.  
 

How does Arwen help identify emerging risks before they escalate?

Signals looks beyond individual comments to detect patterns: recurring narratives, coordinated behaviour, rising hostility, or shifts in sentiment. This allows Trust & Safety teams to act early (updating policies, adjusting thresholds, or intervening) instead of reacting once a situation is already public or harmful.

Is Arwen suitable for regulated or high-risk environments?

Yes. Arwen is designed for environments where accuracy, auditability, and accountability matter. Actions are logged, decisions are traceable, and workflows support internal review and external scrutiny. This makes Arwen suitable for regulated sectors, public institutions, and high-visibility brands.

 
 
 

How transparent and auditable are moderation decisions?

Every action taken by Moderate, every signal surfaced, and every escalation supported by Protect is recorded. Trust & Safety teams can review what happened, why it happened, and how policies were applied, supporting internal audits, legal review, or regulatory reporting.

 
 
 

How does Arwen work alongside human Trust & Safety teams?

Arwen is designed to reduce cognitive load, not replace judgement. Automation handles volume and consistency, while humans focus on nuance, investigation, and decision-making. Signals prioritise attention, Moderate reduces noise, and Protect supports complex cases, so teams stay effective and sustainable.

How quickly can Arwen be deployed for Trust & Safety use cases?

Most teams are live in hours or days, not months. You connect your social profiles, define policies and thresholds, and Arwen starts analysing immediately. There’s no need to rebuild workflows or retrain teams, Arwen fits around existing Trust & Safety operations.