Arwen Signals
Most social teams still rely on dashboards, reports and post-campaign analysis. But social conversations move too fast for any of that to keep up. Replace reporting cycles with live, role-specific decisions.
Built for decisions, not dashboards
Social data moves in minutes. Reports arrive days later. Arwen Signals continuously analyses live comment data and surfaces the most important signals — opportunities, risks, and shifts in sentiment — telling teams what's changing and what to do next.
Arwen looks at comments through the lens of your marketing, campaign and business strategy, making recommendations that optimise your objectives
Signals update in real time as conversations unfold, not days later in reports.
Paid, Community, Trust & Safety and Leadership teams see signals relevant to their role and daily responsibilities.
Arwen Signals transforms raw comment data into decisions teams can trust.
Every paid and organic comment is analysed in real time, through the lens of your campaign, marketing or business strategy, for sentiment, intent, topics and risk.
Identifies emerging themes, changes in audience response, and early indicators of opportunity or concern.
Summarises Signals that describe what's being said — objections to ad claims, positive sentiment on a live organic campaign optimising, boycott risks across all posts.
Each signal is presented with clear recommendations, helping each role in your team act quickly and confidently of comment data — next paid creative, new organic campaigns, recommended risk mitigations.
Insight without action is just delay
Insight arrives too late to act on
Decisions happen while conversations are live
Comprehensive
Arwen Signals analyses every comment across paid and organic social in real time, ensuring no emerging trend, opportunity, or risk is missed.
Intelligent
Arwen Signals detects and names meaningful patterns — shifts and anomalies in conversation — turning raw conversation into clear signals teams can recognise instantly.
Decision-ready
Arwen Signals doesn't stop at insight. Each signal includes one or more recommended next actions. Teams choose what to act on.
Actionable
Convert recommendations into ready-to-use creative or project briefs that teams can act on immediately without rework.
Expansive
As well as reviewing pre-formatted signals, you can ask Arwen questions about what it’s seeing and how signals relate to your strategy, without digging through data.
Role-aware
Paid, Community, Trust & Safety, and Leadership teams see signals aligned to the decisions they own, not a one-size-fits-all dashboard.
Fast set-up. Real-time action.
A structured onboarding that centers what matters to your brand, your strategy and each role in your business, so recommendations are relevant from day one.
We start by understanding your brand, objectives and operating context. This includes securely ingesting and analysing strategy and campaign documents, so Arwen understand what success looks like across paid and organic.
Paid, Community, Trust & Safety, and Leadership teams care about different outcomes. Signals is configured around the decisions each role needs to make, not a generic definition of insight.
Signals continuously analyses live comments across platforms, learning how your audiences respond to campaigns, messages, and moments in real time, not after the fact.
Instead of dashboards or reports, Signals surfaces clear narrative recommendations, tailored to each role, backed up by evidence, so teams know what to do next.
No drag. No dashboards to interpret. No reports to build. Just clarity, delivered in the moment.
Who Arwen Signals is for
Arwen Signals lets you make confident decisions from live social data.
Understand how audiences are responding to creative and messaging and what creative to test next.
What should we change in this campaign right now?
Learn more ⟶Spot sentiment shifts, recurring questions, and engagement trends without manual tagging and analysis.
Is sentiment shifting or is this noise?
Learn more ⟶See where risk or opportunity is developing across social without needing to wait for and interpret rear-view dashboards.
Is this an opportunity, a risk, or nothing?
Learn more ⟶Gain early awareness of emerging issues and patterns that require attention.
Is this a growing PR crisis or a blip?
Learn more ⟶Testimonials
I've been looking at other AI technologies and this is by far the easiest to read and digest, I like that you have everything in one place. All social media platforms are on the dashboard and I can see everything at high level view.
NATIONAL BROADCASTER, SOCIAL MEDIA LEADER
See how Arwen Signals turns live social conversations into confident decisions.
FAQ
Because it's trained on your brand, not generic data.
During onboarding, Arwen builds a brand-specific classifier using your strategy, tone, and priorities.
That means Signals looks at every comment through your brand’s lens, identifying what really matters to you and ignoring the noise.
All insights are grounded in live, real-world comment data.
Arwen Signals runs on verified data from approved APIs, across Facebook, Instagram, X, TikTok and YouTube.
Every recommendation is built from what your audiences are actually saying, not guesswork, surveys or summaries.
Yes, every recommendation links to measurable outcomes.
Actions from Arwen Signals are designed to improve campaign performance, brand health or safety metrics.
Paid teams see stronger ROAS, organic teams see engagement uplift, and leaders get clear evidence of what changed, and why.
Completely secure, and access is role-based.
Signals uses the same ISO 27001-certified, GDPR-compliant infrastructure as the rest of Arwen.
You control who sees what: CMOs might view everything, while other teams only see insights relevant to their role.
No external data sharing, no scraping, just verified, permissioned analysis.
A signal is a meaningful pattern or shift detected in live social comments, paired with a recommended action, presented with evidence in narrative format - not just a data point or metric.
Social listening tools focus on passively tracking mentions and trends. Arwen Signals focuses on real-time decision-making, surfacing what matters now and what to do next.
Yes. Signals are transparent and grounded in real comment data, so teams understand why a recommendation exists. No black box thinking.
Yes. Signals are tailored to different roles, ensuring each team sees what’s most relevant to their responsibilities.
Arwen Signals reduces reliance on manual reporting by delivering clarity continuously. Many teams still use analytics tools for retrospective analysis, but rely on Arwen Signals for live decisions.
Because social teams were forced to work around limitations that no longer exist.
For years, social data has been too noisy, too fragmented, and too fast-moving to turn into reliable, real-time decisions. The only practical option was to aggregate it into dashboards, reports, and post-campaign analysis - even though those insights arrived too late to act on.
At the same time, AI tools weren’t good enough at understanding intent, nuance, or context across live conversations. Teams had data, but lacked clear, supporting judgment.
That’s changed.
Advances in real-time processing, language understanding and applied AI now make it possible to analyse every comment as it happens, identify meaningful patterns and translate them into clear, role-specific recommendations.
Arwen Signals exists because the technology finally caught up with how social teams actually need to work - moving from reporting on the past to deciding in the moment.