Group 6445 (1)

ARWEN SIGNALS

Know what to do next in real time

Most social teams still rely on dashboards, reports and post-campaign analysis. But social conversations move too fast for any of that to keep up. Replace reporting cycles with live, role-specific decisions.

BOOK A DEMO
Arwen Signals Hero

BUILT FOR DECISIONS, NOT DASHBOARDS

Social teams don't need more charts. They need clarity.

Social data moves in minutes. Reports arrive days later. Arwen Signals continuously analyses live comment data and surfaces the most important signals—opportunities, risks, and shifts in sentiment—telling teams what's changing and what to do next.

ai 5

Tailored To Your Strategy

Arwen looks at comments through the lens of your marketing, campaign and business strategy, making recommendations that optimise your objectives

signals 4

On Demand 24/7

Signals update in real time as conversations unfold, not days later in reports.

star

Role-Specific Recommendations

Paid, Community, Trust & Safety and Leadership teams see signals relevant to their role and daily responsibilities.

How Arwen Signals works

Arwen Signals transforms raw comment data into decisions teams can trust.

1. Analyses every comment

Every paid and organic comment is analysed in real time, through the lens of your campaign, marketing or business strategy, for sentiment, intent, topics and risk.

 

2. Detect patterns and trends

Identifies emerging themes, changes in audience response, and early indicators of opportunity or concern.

 

3. Translates data into signals 

Summarises Signals that describe what's being said—objections to ad claims, positive sentiment on a live organic campaign optimising, boycott risks across all posts. 

4. Recommends next actions

Each signal is presented with clear recommendations, helping each role in your team act quickly and confidently of comment data—next paid creative, new organic campaigns, recommended risk mitigations.

INSIGHT WITHOUT ACTION IS JUST DELAY

End analysis paralysis

INSIGHT ARRIVES TOO LATE TO ACT ON

Before Signals

  • Teams pull reports that explain what happened
  • Groups interpret charts
  • Meetings to debate what it means
  • Roles act later (or not at all)
DECISIONS HAPPEN WHILE CONVERSATIONS ARE LIVE

With Signals

  • No more reporting cycles: Arwen Signals surfaces trends automatically
  • Much more than social listening: Strategic analysis is built in, no interpretation is required
  • Not just generic insights: Arwen Signals recommends decisions
  • Zero knowledge lag: Teams act immediately

No more reporting cycles

Stop building decks, pulling charts, and summarising what already happened.

Zero knowledge lag

Every recommendation based on your latest strategy and objectives—no need to continually check insights against latest thinking.

Fewer meetings, more actions

Teams act with confidence, based on your strategic intent, without second-guessing or over-analysis.

Spot opportunities earlier

See which messages resonate, which questions repeat and where creative is landing - while campaigns are still live.

Get ahead of emerging risks

Detect shifts in sentiment, coordinated behaviour, or escalation signals before they become problems.

Align teams around the same truth

Everyone works from the same real-time signals, reducing debate and misalignment.

Not social listening

Listening tools passively summarise what's already happened. Signals guides you on what's happening now and what to do next.

Not dashboards

Dashboards require interpretation. Signals deliver decisions.

Not generic insights

Signals are tailored to your role, brand and goals - not one-size-fits-all analytics.

Features designed to turn live conversation into clear, actionable decisions

COMPREHENSIVE

Reads every comment

Arwen Signals analyses every comment across paid and organic social in real time, ensuring no emerging trend, opportunity, or risk is missed.

 

INTELLIGENT

Detects meaningful signals automatically

Arwen Signals detects and names meaningful patterns—shifts and anomalies in conversation—turning raw conversation into clear signals teams can recognise instantly.

 

DECISION-READY

Recommends what to do next

Arwen Signals doesn't stop at insight. Each signal includes one or more recommended next actions. Teams choose what to act on.

 

ACTIONABLE

Turn signals into briefs instantly

Convert recommendations into ready-to-use creative or project briefs that teams can act on immediately without rework.

 

EXPANSIVE

Ask Arwen

As well as reviewing pre-formatted signals, you can ask Arwen questions about what it’s seeing and how signals relate to your strategy, without digging through data.

 

ROLE-AWARE

Tailored views for every team

Paid, Community, Trust & Safety, and Leadership teams see signals aligned to the decisions they own, not a one-size-fits-all dashboard.

 

FAST SET-UP. REAL-TIME ACTION.

How Arwen Signals is set up for your team

A structured onboarding that centers what matters to your brand, your strategy and each role in your business, so recommendations are relevant from day one.

1. We align on your brand and strategy

We start by understanding your brand, objectives and operating context. This includes securely ingesting and analysing strategy and campaign documents, so Arwen understand what success looks like across paid and organic.

2. We define what matters for each role

Paid, Community, Trust & Safety, and Leadership teams care about different outcomes. Signals is configured around the decisions each role needs to make, not a generic definition of insight.

 

3. Signals monitors live conversations

Signals continuously analyses live comments across platforms, learning how your audiences respond to campaigns, messages, and moments in real time, not after the fact.

 

4. Signals delivers clear, role-specific next actions

Instead of dashboards or reports, Signals surfaces clear narrative recommendations, tailored to each role, backed up by evidence, so teams know what to do next.

5. Your team takes action

No drag. No dashboards to interpret. No reports to build. Just clarity, delivered in the moment.

WHO ARWEN SIGNALS IS FOR

Built for every team that touches social

Arwen Signals lets you make confident decisions from live social data.

Paid Media Teams

Understand how audiences are responding to creative and messaging and what creative to test next.

What should we change in this campaign right now?

 

LEARN MORE

Organic & Community

Spot sentiment shifts, recurring questions, and engagement trends without manual tagging and analysis.

Is sentiment shifting or is this noise?

LEARN MORE

Leadership Teams

See where risk or opportunity is developing across social without needing to wait for and interpret rear-view dashboards.

Is this an opportunity, a risk, or nothing?

LEARN MORE

Risk & Reputation

Gain early awareness of emerging issues and patterns that require attention.

Is this a growing PR crisis or a blip?

 

LEARN MORE
TESTIMONIALS

What our customers say

I've been looking at other AI technologies and this is by far the easiest to read and digest, I like that you have everything in one place. All social media platforms are on the dashboard and I can see everything at high level view.

NATIONAL BROADCASTER, SOCIAL MEDIA LEADER

Ready to replace reporting cycles with real-time decisions?

See how Arwen Signals turns live social conversations into confident decisions.

BOOK A DEMO
FAQ

Got questions? We've got answers.

How does Arwen Signals know what's relevant to us?

Because it's trained on your brand, not generic data.
During onboarding, Arwen builds a brand-specific classifier using your strategy, tone, and priorities.
That means Signals looks at every comment through your brand’s lens, identifying what really matters to you and ignoring the noise.

How reliable are the insights?

All insights are grounded in live, real-world comment data.
Arwen Signals runs on verified data from approved APIs, across Facebook, Instagram, X, TikTok and YouTube.
Every recommendation is built from what your audiences are actually saying, not guesswork, surveys or summaries.

Can Arwen Signals show impact or ROI?

Yes,  every recommendation links to measurable outcomes.
Actions from Arwen Signals are designed to improve campaign performance, brand health or safety metrics.
Paid teams see stronger ROAS, organic teams see engagement uplift, and leaders get clear evidence of what changed, and why.

Is the data secure, and who has access to our Arwen Signals?

Completely secure, and access is role-based.
Signals uses the same ISO 27001-certified, GDPR-compliant infrastructure as the rest of Arwen.
You control who sees what: CMOs might view everything, while other teams only see insights relevant to their role.
No external data sharing, no scraping, just verified, permissioned analysis.

What is a "signal" in Arwen?

A signal is a meaningful pattern or shift detected in live social comments, paired with a recommended action, presented with evidence in narrative format - not just a data point or metric.

How is Arwen Signals different from social listening tools?

Social listening tools focus on passively tracking mentions and trends. Arwen Signals focuses on real-time decision-making, surfacing what matters now and what to do next.

Are signals explainable?

Yes. Signals are transparent and grounded in real comment data, so teams understand why a recommendation exists. No black box thinking.

Can signals be customised by team or role?

Yes. Signals are tailored to different roles, ensuring each team sees what’s most relevant to their responsibilities.

Does Arwen Signals replace reporting and analytics tools?

Arwen Signals reduces reliance on manual reporting by delivering clarity continuously. Many teams still use analytics tools for retrospective analysis, but rely on Arwen Signals for live decisions.

Why hasn't this existed before?

Because social teams were forced to work around limitations that no longer exist.

For years, social data has been too noisy, too fragmented, and too fast-moving to turn into reliable, real-time decisions. The only practical option was to aggregate it into dashboards, reports, and post-campaign analysis - even though those insights arrived too late to act on.

At the same time, AI tools weren’t good enough at understanding intent, nuance, or context across live conversations. Teams had data, but lacked clear, supporting judgment.

That’s changed.

Advances in real-time processing, language understanding and applied AI now make it possible to analyse every comment as it happens, identify meaningful patterns and translate them into clear, role-specific recommendations.

Arwen Signals exists because the technology finally caught up with how social teams actually need to work - moving from reporting on the past to deciding in the moment.