Case study
City of Calgary
Helped the City of Calgary improve and restore civic engagement across its socials. Arwen routinely filtered out thousands of comments, reducing toxicity. This protected 1.4 million citizens and improved the quality of public dialogue.
1.4 Mn
citizens protected
84,635
comments collected
14%
increase in engagement on Meta
Overview
A safer and more inclusive space for citizens through comment moderation.
In today's digital age, cities worldwide are leveraging social media platforms to engage with their citizens, fostering transparent communication and public participation. However, the rise of abusive and offensive comments has posed a significant challenge to maintaining a healthy online dialogue. When city-wide issues emerge, a surge of toxic comments can overwhelm social media teams, disrupting meaningful conversations and stretching resources thin.
Automated moderation tools have emerged as a vital solution to this growing problem. By filtering out harmful content while preserving constructive debate, these tools help municipalities manage their online presence more effectively. The integration of automated moderation not only reduces the manual effort required to monitor social media channels but also ensures that public discussions remain respectful and inclusive.
As a result, citizens are more likely to engage in discussions, knowing they are participating in a safe and supportive environment. This shift towards automated moderation is empowering cities to focus on meaningful civic engagement, driving higher levels of participation and fostering a stronger connection between citizens and their local governments.
The City of Calgary, a metropolis with a population of 1.4 million, has long enjoyed active online communication between its citizens and local government. However, as with many major cities, the rise of social media brought a surge in abusive and offensive comments. This toxic behavior eroded the quality of civic dialogue, especially during times of heightened public interest or controversy when the toxic comment volumes spiked.
The city's Social Media team found themselves increasingly overwhelmed, struggling to manually manage the growing number of harmful comments. This not only strained their resources but also discouraged constructive participation from citizens who were put off by the negativity. Recognizing the need for a more effective solution, the team turned to Arwen for help in restoring the integrity of their online engagement.
Arwen significantly enhanced the quality of online civic engagement for the City of Calgary. By effectively filtering out toxic comments while preserving constructive discussions, Arwen reduced the manual workload for the Social Media team and created a safer environment for public interaction. This led to increased citizen participation and more meaningful dialogue.
Here's how things have improved:
With Arwen's ongoing support, the City of Calgary continues to foster a positive and inclusive online community where citizens can engage in meaningful discussions without fear of encountering toxicity.
Social is an important channel for civic debate and it was being damaged by spam and toxicity. Finding it and removing it was taking too much time. To have Arwen take care of it automatically is so reassuring and has created a much healthier online community.
See how Arwen helps teams protect performance, spot opportunity, and act in real time, without adding complexity.