Case study
Queen's University Belfast
Protecting university students and staff from targeted hate, while supporting free and open exchange.
26,032
total comments monitored
2,319
harmful comments moderated
2.3x
increase in engagement
Overview
How AI moderation protects universities from hate campaigns and scams.
Universities are meant to be spaces for freely debating ideas about how the world should be. So when staff members are targeted through politically motivated misinformation campaigns, that's cause for concern.
Queen's University Belfast came to us with this problem: their newly appointed chancellor became the target of hate and conspiracy theories. Not just on online forums, but in QUB's social media comments section.
QUB wanted to safeguard their staff members by moderating these comments. This would in turn help preserve their tenor of open and respectful exchange. They simultaneously wanted to optimize the way in which they communicated with their student body, freeing their comments section from spam and student fraud. Their social media pages were intended to be a place to disseminate exciting new research to the world, and connect with their students. Their overstretched social media team needed help to make that happen. The solution: Arwen's customizable AI.
QUB's social media accounts were receiving a growing amount of targeted hate comments. Many of them were highly specific conspiracy theories, so they were difficult to catch through simple keyword filters. QUB's social team wanted to make sure that they were only removing truly harmful comments, while allowing students to voice negativity and criticism.
Fraud comments were also clogging up their social channels, with bot accounts offering courses or services to complete students' work for them. QUB wanted these removed, while still allowing for legitimate links to resources to be shared in the comments.
This meant that out-of-the-box moderation solutions were not advanced enough at discerning unwanted comments to the level that QUB required. They needed something more customizable.
Arwen's solution means reduced harm for QUB's staff and students. It has also transformed QUB's social media pages into more constructive online spaces, both for students and the global audience interested in their research. This in turn has had a positive impact on their engagement.
Arwen's changed the game for us. I can't believe we didn't use it before.
See how Arwen helps teams protect performance, spot opportunity, and act in real time, without adding complexity.