Signals for elite sport
Signals reads every comment under your fixtures and tells you what fans are saying about each player, each partner and each moment, and why, inside the hour.
Free. Results in 48 hours. No platform login needed.
He’s carried this team all season.
Player · Praise
How each player, driver or athlete is being received, and where it turns.
Love that the sponsor gave the tickets to the kids.
Partner · Positive
What fans say when a sponsor appears, as evidence for the renewal conversation.
Why is nobody talking about the second yellow?
Emerging story · Referee
The narrative forming in the comments before it reaches the press box.
Hope he never plays again. Watch yourself.
Threat · Escalated
Pile-ons and threats against players, officials and staff, escalated through Protect.
What landed, per post and per player, so the next match-day plan has evidence behind it.
Abuse and pile-ons flagged as they form, not after the complaint.
Fan reaction to each partner, ready for the renewal conversation.
How a decision, a signing or an incident is landing, before the first press call.
Motorsport
Football
Rugby
Skating and sports media
FAQ
What fans are saying about each fixture, player, official and partner, and why. It shows which stories are building, where hostility is landing and what your digital, communications, commercial and player care teams should do next.
On the schedule you agree, for example the morning after every fixture, a read before big games to set the baseline, and a season review. If an incident needs its own report, we can add one.
Signals flags abuse, threats and identity-based attacks aimed at players and staff. A person checks each one, and the report gives you the evidence, the pattern behind it and a recommended action for your player care or welfare lead. We then have two additional products that manage those comments: Protect for threat detection and investigation, and Moderate for auto-hiding toxic comments.
Yes, by agreement. Alongside your official profiles we can read players', team and partner accounts, with a clear coverage rule agreed per platform.
Yes. Signals tracks how fans talk about your partners and their activations, including unprompted mentions, so your commercial team can see which partnerships are landing and which are drawing criticism.
Social listening counts mentions across the web and usually works from a sample, so it tells you that people feel a certain way. Signals reads every comment we collect on the profiles that matter to you and tells you why they feel it, with the real comments that prove each finding. Every report ends with recommended actions, each with an owner and a deadline.
Yes. Tell us one of your profiles and Arwen will analyse its last period of comments and send you a free Signals report within 48 hours. No platform login needed.
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Tell us the fixture and the channels. We read the comments and show you what we would have flagged, and when.
Free. Results in 48 hours. No platform login needed.