Signals for entertainment

Tomorrow's storyline is in today's comments.

A daily, exec-readable read of how viewers react to each cast member and moment, per show, with welfare flags and emerging stories. On desks before the morning meeting.

Free. Results in 48 hours. No platform login needed.

Major US Broadcaster

Comments on a show's social post, tagged by cast, voting, partner and welfare themes, synthesised into one Signals report with findings and recommended actions

Your like count tells you what landed.
The comments tell you why.

Clip the bit where she walks out. Iconic.

Clip idea · Episode 7

Head of Social

A per-episode read of what landed, so you plan the next clip, post and push with evidence.

Best series yet. Not even close.

Season mood · Rising

CMO and Chief Content Officer

Data, not anecdotes, in your exec pack. One page per show, every day, across your whole slate.

Is nobody going to talk about what he said?

Emerging story · Cast

Comms and crisis

Hear it in the comments before you hear it from the press. A crisis report within hours, then the shift tracked day by day.

Only watching for her, not the show.

Driver · Cast member

Data and insight

The comment layer your audience reporting is missing. Listening reads what's published about the show; we read what's underneath it.

She doesn’t deserve this pile-on.

Welfare flag · Contributor

Welfare and compliance

Spot welfare risk before a contributor's family calls. Daily flags per contributor, supporting your duty of care and, in the UK, Ofcom obligations.

Proven across a full season.

Every episode analysed

Daily Signals across the whole season: cast sentiment, news signals and welfare flags, used in the exec pack every morning.

A late-night crisis

A crisis report on a live late-night talent story, turned around at short notice and tracked day by day.

Awards and finales

Awards nights and finales read as one-off events for a UK broadcaster, now the template for per-event reports.

“Really happy we found a solution to a very specific need.”

Social lead

Major US Broadcaster

FAQ

Questions from broadcasters and streamers.

What does Signals tell a broadcaster or streamer?

How viewers are reacting to each show, cast member and moment, what is driving that reaction, which storylines are building or fading, and what your social, production and talent teams should do before the morning meeting.

Can we get reports daily during a live run?

Yes. You set the schedule per show, for example daily during a run with a weekly roll-up, or extra reports around a launch, finale or reunion. If an unplanned moment needs a report, we can add one.

How does Signals support duty of care for talent?

Signals flags abuse, threats and personal disclosures aimed at cast and contributors. A person checks each one, and the report recommends an action and who should take it, for example your talent welfare lead. Signals reports on these comments; Moderate removes them if you also use it.

Can you cover cast and partner accounts we do not own?

Yes. Alongside your own profiles we can read cast, host and partner accounts, with a clear coverage rule agreed per platform, so the report reflects the whole conversation around the show.

How is Signals different from social listening?

Social listening counts mentions across the web and usually works from a sample, so it tells you that people feel a certain way. Signals reads every comment we collect on the profiles that matter to you and tells you why they feel it, with the real comments that prove each finding. Every report ends with recommended actions, each with an owner and a deadline.

Is it written by AI or by people?

Both. Arwen's own classifiers score every comment, AI compiles the findings, and an Arwen analyst interprets and checks every report before it reaches you.

Can we try it on our own show first?

Yes. Tell us one of your profiles and Arwen will analyse its last period of comments and send you a free Signals report within 48 hours. No platform login needed.

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Judge it on your own show.

Send us the show and the episode. We'll read the comments and send you a sample before any commercial conversation.

Free. Results in 48 hours. No platform login needed.

Get a sample report