Author

Joel Bailey

Product & Service Director

Latest posts

While the world focuses on medals and moments, we’re focused on something else.

Blog

While the world focuses on medals and moments, we’re focused on something else.

How Arwen is making sure the online conversations around hundreds of Winter Olympic and Paralympic athletes stay safe, inclusive and worth taking part in.

Joel Bailey
·
3 February 2026
Elite Sports
The Hidden ROI in Your Comments Section

Blog

The Hidden ROI in Your Comments Section

Brands often waste 4 to 5x of their potential ROI on social media by ignoring the comments section. Find out how to make your comments work for you.

Joel Bailey
·
17 November 2025
Comment moderation
Social media
What next for Meta? What the latest policy changes mean and how Arwen's keeping clients safe

Blog

What next for Meta? What the latest policy changes mean and how Arwen's keeping clients safe

Meta's latest policy updates bring increased risks to brand safety and engagement across Instagram, Facebook, and Threads. Find out how Arwen is helping clients navigate these changes effectively.

Joel Bailey
·
8 January 2025
Comment moderation
Social media
How Arwen Delivers a 94% Productivity Gain for Social Media Teams

Blog

How Arwen Delivers a 94% Productivity Gain for Social Media Teams

Boost your social media team's productivity by 94% with Arwen, an AI-driven tool that automates comment moderation and engagement

Joel Bailey
·
12 December 2024
Comment moderation
Social media
The Buyer's Guide to AI Auto-Moderation Services

Blog

The Buyer's Guide to AI Auto-Moderation Services

This comprehensive buyer's guide to AI auto-moderation services breaks down the key considerations, technologies, and collection techniques for selecting the right solution, ensuring effective and ethical content moderation.

Joel Bailey
·
7 August 2024
Navigating UK Financial Services Social Media Guidelines

Blog

Navigating UK Financial Services Social Media Guidelines

Learn about protecting consumers, tackling fraud, and ensuring compliance.

Joel Bailey
·
1 July 2024
Regulation
Social media
Games Frenzy 2024: How AI Can Transform Your Social Media Strategy

Blog

Games Frenzy 2024: How AI Can Transform Your Social Media Strategy

Discover how AI is revolutionizing social media strategies in the gaming industry. From community management to feedback analysis, AI tools like Arwen give gaming marketing professionals the edge.

Joel Bailey
·
21 May 2024
Elite Sports
What happens to social when AI eats service?

Blog

What happens to social when AI eats service?

We're seeing a 300%+ growth of customer service on social media. AI is the only way this can be managed effectively.

Joel Bailey
·
22 April 2024
Social media
Maximizing Engagement on Social Media: The Power of Auto-Moderation

Blog

Maximizing Engagement on Social Media: The Power of Auto-Moderation

Arwen's Product & Service Director explores how and why auto-moderation maximises social media engagement

Joel Bailey
·
3 April 2024
Comment moderation
Social media
Social media in 2023 and 2024

Blog

Social media in 2023 and 2024

Arwen’s Product and Service Director looks back on 2023 and predicts what we can expect in 2024

Joel Bailey
·
9 January 2024
Social media
How Arwen's AI moderation tech out-performs older techniques

Blog

How Arwen's AI moderation tech out-performs older techniques

Arwen breaks new ground in moderation technology, using AI technology to radically innovate the process of creating safer and more inclusive communities.

Joel Bailey
·
15 March 2023
Comment moderation
Why the networks and regulator can't fix online hate on their own

Blog

Why the networks and regulator can't fix online hate on their own

Whilst action is needed and welcome, it's unlikely either will be silver bullets. Tools like Arwen play a valuable role.

Joel Bailey
·
14 January 2023
Regulation
Protecting your marketing and social media team from Moderation Trauma

Blog

Protecting your marketing and social media team from Moderation Trauma

Long-term moderation of social media has proven negative impacts on your team. AI offers a better solution for all.

Joel Bailey
·
14 January 2023
Comment moderation
Duty of care
Hateful emojis and how to stop them

Blog

Hateful emojis and how to stop them

Emojis are increasingly being used to express offensive and hateful messages. Luckily AI can read an emoji and filter it like any other content.

Joel Bailey
·
14 January 2023
Comment moderation
Do you have a duty of care to protect your talent and staff from social media abuse?

Blog

Do you have a duty of care to protect your talent and staff from social media abuse?

With increasing numbers of people being targeted with social media abuse, we explore the role of organisations in providing protection

Joel Bailey
·
14 January 2023
Comment moderation
Only AI can save us from the stratospheric rise of the pornbot

Blog

Only AI can save us from the stratospheric rise of the pornbot

Social spam volumes are rising 350% year-on-year, posting multiple NSFW images within seconds. Only AI has the speed and capacity to beat them back.

Joel Bailey
·
14 January 2023
Comment moderation
Spam
Shielding TV personalities from online abuse

Blog

Shielding TV personalities from online abuse

The best ways to protect VIPs and celebrities in the public eye from hateful comments, attacks and threats on social media

Joel Bailey
·
14 January 2023